Market Research for childrens game/story app

My Company Details:

ImaginMe is an Interactive kids app (stories & games) targeting ages 4-9.

Available on iOS and Android

Target countries – Worldwide

Languages – English (subtitles in Spanish, French, Chinese)

Key product offer : Personalized stories and games

ImaginMe allows kids to create a personalized avatar which becomes the main character of every story and game.

Value proposition: ImaginMe delivers empowering messages through entertaining content for kids. Message themes: Anti-bullying, friendship, self-confidence, creativity, respect and courage.

What we need in terms of research:


- What trends globally, or (even better) in your identified key markets make your product something that will succeed?

- How many potential customers are there out there in the world as a whole?

- Which markets will you target first? Worldwide.

- What is the % of mobile device penetration in your markets?

- How many are owned by or accessible to kids in the relevant age range?

- Who are your early adopters (i.e. very first users, not users generally) – consider age, ethnicity, socio-economic status and other relevant factors, as this will feed into your marketing strategy. For example: it may be tech-savvy Millenial mums aged 20-30 or perhaps middle class professional mums looking for a guilt-free distraction for their kids that aligns with their personal values. Ideally you would have done market research to support your proposition.

- Who are the key competitors in this market ?

Personalized stories & content, interactive stories & games.

- How have they performed in terms of users, penetration and business success. (revenue)

Skills: Market Research

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About the Employer:
( 15 reviews ) Wattana, Thailand

Project ID: #11854859

12 freelancers are bidding on average $147 for this job


PMP, MBA and professional market researcher here. Skills include market research, competitive analysis, horizontal and vertical market integration strategies, web marketing and brand building. My reports are thorou More

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