Complete market research and analysis

Market research ◦ Primary information ◦ Secondary information Market - corporate-product-marketing-sales-talent = revenue MARKET RESEARCH ◦ Market segmentation ◦ Account segmentation ◦ Buyer segmentation ◦ User segmentation RESEARCH ON COMPETITORS How are my competitors are revived in the industry? Who all are my competitors? In chennai , in India and around the globe What are their best and worst work ? What are their strength and weakness? What are their product materials ? Where are they getting from? Their price ? Their service? Their timing they entered into the market ? Their craftsmanship? Their technologies? Their interiors ? Their blog and websites and branding ? What is it their missing and that we can gain out of it ? The opportunities and threats in the market ? Ways to understand so that we should pinpoint the ways to win in the market LIFE cycle stages of adoption of buyers and users ? Total legit data of my competitor. ACCOUNT WITHIN THE MARKET ◦ what’s my ideal customer similar to our company and prospect profile ? ◦ What defines this ideal customer and prospect ? ◦ What is the potential amount spent for each ideal prospect customer ? PRIMARY RESEARCH ◦ Customer research ◦ Prospect research ◦ Employee research ◦ Competitive research CUSTOMER RESEARCH Customer Matrix Customers of my similar market ? And I Will personally talk to sales team in similar markets PROSPECT RESEARCH WIN ,LOSS and VIEWS of a yet to be customer ? What different things and goals does the potential customer has when compared to the customer in the similar market ? What does the potential customer wish more and wish differently than the current market ? SOCIAL LISTENING Hang out in social media where the customer of similar product and potential customer Find out like basics What are they saying ? What do they like in the market ? Don’t like in the market ? A lot can be done better What can be done better ? Which forms they are using to communicate? PERSONA ◦ developing person , we can better understand the buyer objectives , obstacles , challenges, strategic initiatives ◦ Buyer process map ◦ The journey buyer goes through before buying my product EXIT CRITERIA Buyer demonstrates that he or she is ready for the next step in the buying process Buyer askes this micro question to themselves We should understand and position our self and answer the customer with formal and proper content Understand those and influence the early stages of buying through your sales team SO BY CREATING BUYER PERSONA AND BUYER PROCESS MAPS We can understand who are my buyers? What do they care about ? What keeps them way and keeps them coming to my market ? What does the buyer value when engaging with my team of similar market ? HOW CAN I BE DIFFERENT ? HOW CAN I KNOW THEM BETTER THAN THEMSELVES? WHAT MUST OUR TEAM BE BEST IN CALSS IN TO SUCCEED IN THIS INDUSTRY? WE SHOULD TRY AND UNDERSTAND THEM BETTER THAN THEY KNOW THEMSELVES ◦ USER AND BUYER PERSONA User persona are very similar but buyer persona are the decision team in buying User directly benefits from the product Product solution solves the problems in the market that user has WHAT ARE THE PROBLEMS IN THE MARKET TAHT USER IS FACING ? WHAT PROBLEM DOES MY PRODUCT SOLVE TO THE MARKET ? USER PERSONA GIVES ◦ what are the users trying to get done ? ◦ What does user value when engaging with my team ? ◦ What must our products be better and best in class to succeed in this industry? EMPLOYEE FEEDBACK Internal sources from the the sales team and staff from the similar market MARKET FEEDBACK WHERE DO WE START , STOP AND KEEP GOING AS AN OURGANISATION COMPETITIVE RESEARCH COMPLETE INFO OF ALL THE PLAYERS INDIA AND TOO 100 best in the world