JW Seagon are an insurance broking group with offices in 4 countries operating mostly in East Africa. We date back to 1958, so our family roots are firmly set in Africa. The business as it is now is nearly 30 years old. We need to "revolutionise" our logo, rather that reinvent. We have a Baobab tree which is the tree of life and the tree logo signifies deep rooted, protection, caring for you, looking after you. The colour is purple, and this needs to remain the primary colour. I want the logo to reflect a dynamic, forward thinking, revolutionary, market changing company who are adaptable, fast paced, innovative, trustworthy, but above all care for our customers and staff and suppliers alike. We want a revamped logo.