We are a small startup who want to run a short digital marketing campaign to generate leads.
A summary of the brief is as follows, for more info please contact me directly - PK at 0192776160.
Planning, management and execution of a Digital Marketing Campaign, the “Back to School” marketing campaign.
Primary target customers:
International Schools – Principals, Canteen Service Providers and Heads of Operations and IT.
Professionals in the education sector – including Principals, teachers, board members (schools).
Parents with children at International Schools.
Parents with children in Government Schools.
Location: Selengor, Johor and Penang.
Problems being solved for Schools:
Cash at school is considered to be a potential spreader of COVID-19. As a result many schools are going cashless.
Schools have to follow MoE SOP’s for the school canteen. Many schools have introduced online school meal selection and then employed a manual process to collect dinner money daily for kids – be it directly from kids or through collection of proof of payment by whatsapp. Either way – teachers are having to spend teaching time managing school meals and payments.
The manual processes are leading to food wastage at school – as the number of meals ordered online does not tally with the meals being paid for on the day.
Proposition for schools:
Our solution helps ensure that the school (canteen) is safe for kids. We provide a solution that accommodates both in-classroom dining and a track and trace capability for those schools that allow children to visit the school canteen during recess.
For more information on the brief, please contact me at 0192776160.