I hope you are well. Thank you for your interest in our project. I have detailed below the requirements for the website design.
This project is for a new website design which will need to be designed from scratch. The website will be named differently to the existing business as the existing business name "Four Star Dry Cleaners" is very generic. I am in the process of getting a business name so I can update you as soon as I have made a decision.
Four Star Dry Cleaners was established in 1987 in Chiswick, London and has been successfully family-run since. We provide dry cleaning services, leather & suede cleaning, curtain cleaning, carpet cleaning, laundry service, duvet and bedding service, alterations & repairs service, press-only service and shirt laundry service.
The business has relied upon word-of-mouth to market the business since its inception. We provide excellent service to our existing customers as most of them have been using the business for decades.
In the current market the customer demands convenience in the form of collection and delivery from their doorstep. We would like to offer our services in Chiswick([url removed, login to view]) allowing customers to book a convenient time for collection and delivery of their garments.
The new website's main purpose is to acquire new customers for our collection and delivery service. We would like to focus our efforts on Chiswick and expand our services to different areas.
We would like to offer all our existing services on the website as it gives us our USP.
The model below is based on [url removed, login to view]'s checkout which is the ideal layout for our website.
The website design I have in mind is very similar to [url removed, login to view] and [url removed, login to view] as both have been successfully trading for a number of years.
The website needs to have a postcode box which should limit the area coverage we provide our services to and display different prices according to the post code input.
The following page should display the services we offer such ten shirts laundered or suit dry clean.
The following page should display the address entry, any washing instructions and selection of collection dates and times alongside delivery dates and times. The customer should have the option of having their garments collected at one address and delivered to a different address.
The fourth page should display the payment options.
Please refer to [url removed, login to view] for a better expierence. You can use the post code "W42ED" if you like.
Once the customer has placed an ordered the order should be sent to a dedicated email address which should automatically print the email.
The website should be SEO so organic searches should bring in bulk of the traffic for the business and I would like to use PPC as a boost to drive traffic to the website. The PPC does not need to be included in the price with the web design as I understand it is separate service from the web design.
The website should be built on a platform which should be accessible afterwards by myself (I have some experience with Wordpress) to make changes to the prices and area coverage we offer.
Thank you for your interest, looking forward to your proposal and your priceless insight.