This project is to build a logo to be used on the website, business cards, and social media for a fitness, nutrition, and lifestyle business named "The Exponential Potential", or "The ExPo" for short. The logo image should have a graphical representation of The Butterfly Effect from physics Chaos Theory, aka Lorenz Attractor. This business is for males and females equally, therefore I don't want to logo to look too much like a butterfly so as not to look too feminine. I have uploaded several graphic examples from a google search that I like for various reasons. I like the neon greenish turquoise color; my second choice color would be royal/electric blue. I like the images in which the lines are more distinct versus blurring together. It might be super cool if a barbell or dumbbell (or something tough that represents fitness) could somehow be merged with the graphic, but not sure this is possible or if it might be too busy of an image. I like the look of the graphic to the left of the title, but am also interested to see how it would look to have the graphic behind the title. I prefer the font to be something interesting and masculine, not too fancy. I also like the idea of the EX and PO in The EXponential POtential to be bolder or in a different color, for example the bold part could be neon green but the rest of the words are muted in grey.
files needed for web and print including the source vector file. .AI, .EPS, .PDF, .PSD, .PNG and .JPG.