In Progress

Google Ad campaign for African fashion brand

A new e-commerce website [login to view URL] has been developed for African fashion items. Products include both clothing, interior design and handbags. The company is located in Uganda and targets both the local Ugandan market and Belgium/Netherlands in Europe.

The website is built in WP and WOOCOMMERCE. It further uses GT plugin for Dutch and English and currency converter for USD and UGX. Integration with DHL logistical plugin is active. Our content is 100% unique with not a single image or sentence plagiarized.

Target market and respective language are

1) Uganda in English

2) Belgium in Dutch and English

3) Netherlands in Dutch and English

Marketing is primarily based on word of mouth and through posts on our Instagram or Facebook account. The new website is one month old. So far we do not have any ranking on Google yet and have not yet launched a promotional campaign. SEO work is ongoing and expected to show organic results in a few months only.

Purpose

The purpose of the assignment is to develop cost effective Google Advertisements to attract potential clients to our website. Google ad campaign is to be developed within our Google account for a period of 10 weeks. At start we have an advertisement budget available of 20USD per week which can increase as soon as the return on investment has been shown. In case of success, we shall extend the partnership.

Tasks

-Perform competitive/market research, outline who the competitors are (direct or indirect) and what they are doing to be successful

- Decide on the keywords and develop the ad campaigns. Continuously adjust the ads for improved cost efficiency.

-Present weekly report to me and outline ad strategies and designs based on collected data.

Targets

Number of ad clicks per week from target countries: 100

Conversion rate based on actual sales: 5%

Keywords

The following key words have been used on the sub pages of the English version of the website.

Page: Home

Keyword used for English: Buy African print clothing

Page: Who we are

Keyword used for English: Sustainable fashion from Africa

Page: Fashion events

Keyword used for English: Ugandan fashion

Page : Contact

Keyword used for English: Where to buy African clothing in Kampala

Page: SHOP

Keyword used for English: African fashion

Page: SHOP/Women

Keyword used for English: African clothing for women

Page: SHOP/Men

Keyword used for English: African designs for men

Page: SHOP/ Home décor

Keyword used for English: Home décor in Kampala

Page: SHOP/Upscaled

Keyword used for English: sustainable fashion design

Page: SHOP/Accessories

Keyword used for English: African accessories

Page: SHOP/Skincare

Keyword used for English: Organic shea butter

Page: SHOP/Bags

Keyword used for English: Quality leather bags

Apply as follows:

1. Ask us key questions about our brand and needs

2. Propose your customized strategy to the development of the Google Ad campaign

3. Share your weekly fee to run the campaigns

4. Share at least 3 references of similar assignments + contact of your client

Skills: Google Adwords, Search Engine Marketing, Retail Sales

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About the Employer:
( 4 reviews ) brecht, Uganda

Project ID: #27939948

Awarded to:

mengishikha123

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csantra47

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PraneethAdwords

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Hello! I am free and ready to do this job. I can help u to run this company in Uganda. Best regards, Anastassia

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