We are looking for an experienced Digital Marketing- SEO Expert professional to assist in the planning, execution, and optimization of our online marketing [login to view URL] and execute a social media strategy through competitive research and audience identification | Oversees all company social media accounts management |Develops engaging, creative, innovative content on Blogs |Audits and analyses social media presence on Daily basis.
Ideal candidate, will be well-versed in the concepts surrounding digital marketing and tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
What you will do:
> Actively involved on daily basis with B2B social media, Google Adwords, email campaigns and SEO & SEM efforts, keywords, image optimization.
> Assist in the formulation of strategies to build a lasting digital connection with End users.
> Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram, youtube, Blog, Facebook Ads etc.)
> Handle content & Daily campaigns for various digital platforms including Blogging & Quora.
> Prepare online newsletters and promotional emails and organize their distribution through various channels
> Provide creative ideas for content marketing, Blogs and update website on Daily basis
> Experience in handling time-sensitive projects and working to deadlines
> Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, HotJar, MixPanel etc.)
> Acquire insight into online marketing trends and keep promotinal strategies up-to-date
> Manage current Plans and execute all web, SEO/SEM, marketing database, emails and social media.
> Should be able to improve brand and site visibility within major search engines for important keyword phrases and increase organic traffic.
> To increase site authority & Ranking through trusted and natural link building, and meeting/surpassing client conversion goals.
> Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
> Identify trends and insights and optimize spend and performance based on the insights.
>Brainstorm new and creative growth strategies.
>Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
>Instrument conversion points and optimize user funnels.
> Working knowledge of ad serving tools (e.g., DART, Atlas)
>Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
>Create reports, SEO audits for the company & manage Digital Marketing tools for the company, update KPI dashboards on daily basis.