I have a 22 page board bylaws document that needs to be retyped in Microsoft Word. Somehow we have mis-placed the original and all I am stuck with is a PDF that is a mess when converted to text. So thinking it needs to start from scratch.

Start with a basic outline that includes the Who, What, Where and since When of your business story. Starting with a simple outline is the best way to begin telling your small business story. ...

Talk about what you specialize in and the work you love doing. ...

Give us a glimpse into your future goals.

Find a niche.

Evaluate market viability.

Conduct market research. ...

Conduct competitive analysis. ...

Learn online business laws. ...

Analyze your target market. ...

Source your product. ...

Choose the right ecommerce platform.

What is the biggest challenge for those willing to start a business?

Ideas. Funds. Marketing strategy. Promotion.

Yes, they matter. But what about the brand’s story? Do you have a voice to share with customers?

It’s not that easy to write about your small business in a way that attracts and engages people. Most “About Us” pages of both B2B and B2C websites are boring and self-serving because their marketers don’t understand how vital a role this page plays in promoting their businesses.

In fact, “About Us” is the first place visitors check to decide whether they can take you seriously, so you can’t fail here: if they aren’t impressed, they are unlikely to read your content, sign up for newsletters, or purchase from you.

When writing about your small business, give readers a reason to fall in love with your brand.

Focus on your buyer persona, not yourself.

Make your “About Us” page appealing.

Show personality.

Make it informative and clear about who and what you are.

Be creative.

Sounds obvious, but how much creativity is enough? How do you make sure you don’t scare visitors away by off-putting words, tone, or visuals?

Here are seven creative and proven ways for you to write about your business: choose those that appeal to you most, and feel free to emulate but not plagiarize other websites.

1. Make It Lovable

Did you hear of lovable marketing ? It’s when you provide people with great information in creative ways. Create a business voice and tone that customers fall in love with so they can become your brand’s biggest advocates and help you promote it.

Don’t be afraid of injecting personality into your brand in order for it to a robot who wrote them. Instead, humanize your brand: introduce the founders, showcase the people behind your company, and forget about professional jargon when describing your product or service. Make it sound friendly yet free of errors, and avoid mistakes able to kill your texts conversion .

Every business has a story, so don’t hesitate to share yours. There are many Storytelling techniques that you can choose from to humanize your brand, tell about its mission and tell the story of how it changes lives.

Stories are descriptive and emotive, and that is why they stick with people: they allow people to find meaning and context for your business, which is more efficient than a generic “About Us” page.

Your “About Us” page is for people, not academics or your professional community. There is no need to describe your company with long sentences, gobbledygook, or industry jargon an average person will hardly understand. It doesn’t make you sound smart but rather it scares consumers away.

People want to read straight talk about what your small business does and how it can help them. Use polished language, think of your target audience and their needs rather than your ego. Use short sentences to explain complex ideas and make your “About Us” page rock.

As a small business owner, you may not have the budget for crazy graphics, videos, or trendy scrolling to make your “About Us” page look exceptional. But you can make it sound so.

To do that, make the most out of your web writing skills and tell your business story in an unconventional way. That’s what will make people read, not scan it: use neuro copywriting tricks to engage readers with words alone.

It’s not that simple to create an engaging “About Us” page that attracts visitors and helps them understand who you are a

Skills: Data Entry, Excel, Copy Typing, Word, Internet Marketing

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