Effective Marketing Materials for Launch of New Job Board
I need the gamut of marketing materials for my soon to be launched job board, including the following:
· Slogan
· Launch announcement
· Powerpoint sales presentation
· website promotion, ebrochure (pdf or multi-page format) with a modified version that can be effectively faxed
· initial email marketing campaign that includes brochure and 3 subsequent follow-up pieces
· compelling sales letter which will be mailed to small business owners, VPs and directors of human resources and recruiters
· Follow-up to online demo, thank you letter
· “Please come back” letter to customer who has posted jobs with us before but has not done so in the past 45, 60 or 90 days.
· Special offer of free intro trial email and letter
· Letter of introduction to potential strategic partners
· Copy to sell advertising web space and banner ads
· Email which compels job seekers to post their resume to my job board