The Lead Generation Specialist is part marketer and part sales guru. This role is the first point of contact with prospects and is a key player in helping GAD Digital grow revenue. The primary responsibilities are to identify, nurture and qualify leads by positioning GAD Digital as the solution to key buyer pains. The position requires the ability to think strategically about how to apply appropriate marketing messaging and tools to generate interest with targeted prospects. It also includes making a significant amount of cold calls to build interest in GAD Digital and evaluate qualified opportunities to determine if a lead should be passed on to an Account Manager. A strong understanding of marketing and sales concepts, sound judgment skills and the ability to effectively execute on these concepts are required to be successful in this position.