For understanding your project needs I am going to use a few business tools for to structure your business information. The first one will give us main information about the problem that you solve, the market that you are targeting, the team and main resources (like contact base and your built awareness channels) and about the environment that we are operate and its drivers. The second tool will build a detailed overview for your value proposition, target segments, channels and customer relationship and will outline the resources needed to be exploited and the tasks needed to be done with defining milestones. At the last stage we are going to find the best means and messages to reach the goals of the business model, we have built.
Sorry, I cannot really understand your definition of the budget frame and payment, so if you choose my bid, please let us clear the conditions first. Thank you and good luck anyway!