content writing

Closed Posted Nov 3, 2015 Paid on delivery
Closed Paid on delivery

Due: Monday 16 November 2015

Length: 2,500 words

For this assignment you will have to prepare a paper that critically discusses how organisations apply the strategic use of IS/IT to achieve competitive advantage. Some aspects and issues you may discuss in your paper could include (but are not limited to):

• Discuss at least one (1) successful and one (1) unsuccessful example of the use of IS/IT for gaining or enhancing competitive advantages.

• Highlight some success factors for the successful example.

• What are some lessons learned (i.e. what went wrong) for your unsuccessful example?

• Suggest some internal (e.g. organisational, individual, and management factors) and external factors (e.g. market, industry, social, economic, technological and political/policy factors) influencing the success or failure of organisations’ attempts at gaining and enhancing competitive advantages. Are internal factors more important than external factors? Or the other way around?

• How can competitive advantages gained via IS/IT be sustained?

You should apply relevant knowledge discussed in your unit. You should prepare for this assignment by reviewing the literature (i.e. by using ProQuest 5000 database at [url removed, login to view]) and searching the World Wide Web (i.e. via Google). You should show evidence that you have read at least 10 references, which must be published after January 2011, in the literature (including references from academic and professional publications) to prepare this assignment. A variety of references are expected including books, refereed journals, case studies, newspapers, magazines and electronic references.

Format for Assignment 1

You will be marked on communication as well as content. This is done to emphasise the importance of aiming for effective communication as well as good content – not only here in a university assignment, but also in your day-to-day work. After all, if you do not communicate and present your ideas well, it is much harder to have your ideas accepted by busy colleagues or executives.

Your assignment should contain:

• Title page

• Table of contents

• Introduction

• Main body of report with suitable headings and subheadings

• Conclusions

• Reference list

• Appendices (if relevant).

References: Harvard Referencing Style is required in this subject

Marking criteria for Assignment 1

The following specific marking criteria will be used for marking Assignment 1:

Maximum

Category Specific criteria marks

MC 1: Content – clear Critically discuss at least one (1) successful and one (1) 4

understanding of issues unsuccessful examples of organisational attempts at

(18 Marks) gaining and enhancing competitive advantages via IS/IT

Critically discuss the success factors and lessons learned 5

Critically discuss various factors influencing the success 5

and the failure of organisational attempts at gaining and

enhancing competitive advantages via IS/IT

Critically discuss the sustainability of competitive 4

advantages gained via IS/IT

MC 2: Content quality/ Quality of content (use of study materials; use of proper 2

terminology/depth/originality terminology; depth; originality)

(2 Marks)

Maximum

Category Specific criteria marks

MC 3: Use of multiple sources of Good research effort evidenced by at least 10 references 3

information from a variety of sources

(3 Marks) Good integration of references into your discussion

MC 4: Communication Structure of the report 2

(2 Marks) Clarity of communication; conciseness; flow, able to

clearly express ideas

Spelling and grammar (use of spell-checker!)

Prompt submission

Proper referencing

Good presentation

Total marks 25

Business Analysis Market Research Marketing Research Writing Sales

Project ID: #8831885

About the project

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