Sell and introduce a new product into market

"icblock" (instant cool block). It is a plastic holder,filled with a liquid,that holds and keep your beverages cool. Keep your icblock in your fridge,place cool drink/beer bottles and cans in the icblock,and your beverages will be cooled faster by more than 30%. It will also keep it from rolling around or falling over in your fridge. Keep the icblock in your freezer,remove when needed,place on a table and fit your beverages. It will keep your drinks cool for close to 2 hours. The icblock is made from durable plastic,filled with a non toxic liquid and infinitely reusable. It is possible to stack/interlock more than one icblock for infinite stack ability. Target market would be retailers in the household,beverages,camping,gift shops,restaurants,pubs,etc category.