Hi Meg,
I have read & understand your requirements, you need a Google Adwords expert to manage your Google adwords, lower the budget & increase the conversion rate.
I am perfect for your requirements. I am Google Adwords & Google Analytics certified professional with 5+ years of experience. Presently I am working on a UK ecommerce adwords project & I am running search ads, remarketing display ads and shopping campaigns for it. I have increased their sales by 66% and lower the budget by 50%. I will show you the campaign results when we are in conversation, after that only you can award me the project.
Strategy for you -
Brief strategy(considering you need only qualified clicks) -
1. Run search ads - search long tail keywords
2. Use Broad match modifier keywords it will help in increasing the impressions/clicks & lower the cpc
3. Use Ad extensions to increase conversions like call extension, review extension, call out extension.
4. To get only qualified customers use negative keywords very well. Find all the negative keywords related to your business & add it to the campaigns.
5. Track visitors, clicks, landing page scrolling rate and button clicks through Google Tag manager to know the success rate.
6. Run remarketing display ads & remarketing facebook ads to trap the previous visitors which didn't convert.
7. Send offers through email.
Word limit over :( will send you detailed proposal while chat. Will show you my certifications as well. Waiting for your chat
Best,
Amit