Over the past few years, Google has made it very difficult for a typical business owner to get found online. They’ve really clamped down on what they like and don’t like, leaving the typical site owner confused and worried about their online marketing efforts. This ultimately forces them to buy ads to get their business seen.
As the Google ranking algorithm changes, the type of links required to rank change as well. It has gone from being “just build a few thousand and bank” to working carefully to make things look as natural and organic as possible. The purpose of this cheat sheet is to outline what we’ve found in our testing to be the most effective. Don’t be afraid of Panda, Penguin, Hummingbird, or whatever other change Google has in store. You’re the one that has to look out for your business because all Google is interested in is making an advertising dollar.
As always, if you have any questions, just shoot an inbox mail.