Collabspot is a B2B SaaS company that helps users to be more productive within their Gmail by integrating their CRM in Google Apps.
Responsibilities:
Drive competitive campaigns to support pipeline growth
Craft the most appropriate mix of marketing programs to target existing and new prospects in key segments and verticals (i.e., webinars, SEM, content creation, display, web and email)
Build and drive innovative lead generation programs for converting online trials
Establish and optimize repeatable processes for demand generation, nurturing and converting
Determine KPIs that measure campaign effectiveness by measuring and improving lead quality, conversion ratios, market fit and ROI
Effectively communicate plans and metrics regularly to leadership
Analyze industry trends, market conditions and competitors’ marketing tactics to offer recommendations on best ways to improve demand creation strategy
Qualifications:
Bachelor's degree
3+ years of marketing experience, with a strong emphasis on demand generation, pipeline building, lead lifecycle, nurturing and trial programs
Previous experience building demand generation for at least 1 year
Experience creating and executing ROI-driven marketing campaign plans
Expert in marketing automation and CRM systems to drive results in an efficient and effective manner
Strong understanding of SaaS application
Excellent communication, writing, and project management skills
Ability to balance, prioritize and deliver excellent results under tight deadlines
Native english speaker
Startup DNA
Part time or Full time Job, according to the availability of the right candidate
Possibility to work from home
Competitive salary according to experience & qualification
Hi
I would love to work on your project.
I have around 10 years of experience in online marketing across businesses. Please do go through my profile and portfolio to get more details on my experience. I will be glad to answer any additional questions you may have.
I am sure given an opportunity you will be very happy with the results.
Regards
Hemangi