The flyer needs to grab the attention of the person holding it within about a 4-7 second window. It's intention is to make the reader aware of the problem, tug on there heart strings and modivate them to donate money to the project. we also need an identical flyer but going after corporate involvement rather than the individual donor to persuade an "in-kind" donation (in-kind means: we need help with trucking all the materials to the school so rather than giving us money to pay for a trucking company, we want the trucking company to deliver the materials for free. That's an "in-kind" donation).
I have attached a flyer I created on the fly just to give an idea of what we're looking for. please feel free to completely deviate from my example but keep with the content (example: sponsors logos need to be on there to show who is working with us and encourage others to join in, the main picture is worth a million words itself! the field is shit! the paragraph about the project can be shortened, put into bullet points or left as a paragraph, i'll leave that to you. The main points have to stay in it though and that is: using reclaimed rain water to save water because of the drought in CA, rain water killed the grass and contaminated the soil because of high salt content, the field has sod netting exposed everywhere that has caused multiple injuries, the district has closed the field to all sport play due to unsafe condition and all sports games for 2015/2016 school year have been scheduled away.
I have also attached a copy of our project details and the remaining budget numbers for the project. I've attached our logo and the logos of our sponsors. We'd like to keep with our company colors for the flyer theme which are the Seattle Seahawks colors (navy blue, neon green, grey and white). The flyers are being printed on (8.52" x 5.47") paper so please design this accordingly. I'd like the flyers to be front and back with the front being the picture of the field with a catchy phrase at the top of the picture (these are examples but you don't need to use them if you have something better: "Guess where this is", "Would you let you kids play sports on this field?", "Del Norte High School (or just "HS") Sports needs your help", "We need your help", "We're almost there!" (that last one could tie into the fact that the cost for this job is $120,000 dollars and we've raised $85,000 so far)
The project start date is July 15th, 2015. The timing of this is of a huge urgency! The school district waited till last Friday to finally approve the project and draft a "Memorandum Of Understanding", which is the legal agreement needed for our nonprofit "Second Chance Fields" to start raising the money and commence the work on July 15th.
The grass for this field has to go down no later than Aug 3rd because the grass we're using, Bermuda, goes dormant and stops growing from November-April because the ground temperature falls in the winter and its a warm soil grass. This grass requires a minimum of 90 days, preferably 100 to grow before it hits the dormant period or it will all wither and die during the dormant period so if we dont raise the money needed to pay for the trucking to move 1730 tons of sand to the school and pay for the laser grading once its dumped on the field this project is a failure and we cant start till April 2016. That may not seem like a bad idea but if we wait till April than by the time the grass is all grown and ready to be played on the school year will have finished and none of the seniors will get to play a home game for their last year of sports in High School, for any sport!
The only reason I'm telling you this is because every flyer has a tone to it, a sense or urgency. I don't want the flyer to come across like we're desperate but we are! lol! if you have any more questions please feel free to email me and I will respond immediately. We needed this flyer yesterday so the ones who get me drafts first will have the best chance of us selecting them. I need to get these to the printer no later than Friday so hopefully we can get this done! Good Luck and thank you for your help!
Hello.
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