Create an Original Print Advertisement for a New Product - 15 hours $50
$30-250 USD
Paid on delivery
Create an original print advertisement for your new product. You need to create original copy and layout for the product or service. It can be a print ad in a newspaper, online ad, magazine ad, billboard or transit ad.
In addition to creating a print ad, please answer in detail each section of the outlined format below to justify your creative.
You can use a design program, Microsoft Word, a combination of Word and embedded photos, logos, and graphics, or you can draw it yourself. The print ad size will be a 6 x 6 inch ad. The online ad should be 2 x 6 banner ad. If you are doing a billboard ad, it should be 3 x 7. Transit ad depends on where it is located.
Name of Product/ Brand:
Brief description of the product/ brand
Brief description of competition
Describe the Target Market in some detail
A. Demographics
B. Psychographics
C. Behavior of Product buyer/ users
D. Primary, Secondary
Advertising Objectives
Media Selected
A. What specific media outlets (print) would you advertise in?
B. Justify why the media selected is appropriate
C. Media Costs
Justification of copy or lack of copy (usually in terms of the target market and media choices)
A. Headline, Subheadline
B. Body Copy
C. Message
Justification of layout/ design
A. Overall layout
B. Unity/ Balance/ Informal Balance
C. Color/ Shape/ Symbols
D. Photo/Graphics
*Please use Basic Advertising Copy Structure on back and in your text..
Basic Advertising Copy Structure
Headline- Headlines usually have the largest font size. It is usually 5 to 8 words in length. Use simple, easy to understand words. Appeal to the self interest of the audience.
The headline has several functions:
gives news
reinforces the brand
attracts attention
attracts a target market
increases curiosity
arouses emotions
calls to action
Subhead- This optional device often occurs right below the headline. The subhead line uses a few words that clarify, reinforces or explains the headline. The goal is to provide a smooth transition into the body copy.
Body Copy- This is the text in the advertisement that provides support and details about the product or the current offer. Often the body copy will use present tense, singular. Use Active verbs. Vary the sentence length. Involve the audience.
Many types of body copy are possible:
benefits of the product
testimonial from customers
expert opinion
narrative about the product or a customer
examples
options
rhetorical questions
statistics about the product
positioning information
Tagline -Often this is the brand slogan
Logo- Brand symbol and/or words
Photo/Graphics
For more information, telephone number, URL of website
Project ID: #9011307
About the project
12 freelancers are bidding on average $98 for this job
Hello Sir, I read your project and understand your requirements. • I will provide you continue revisions, until fulfill your satisfaction level. • Final work would be provided as per your required format. More
With decades of experience I am able to apply not only theoretical knowledge, but also technical ability and creative influence to all areas of my work. Portfolio on the following link https://www.freelancer.com/u More
Hi, I just checked the description you have provided regarding Designs and would be a pleasure to assist you on your project. I will work with full dedication to give you the best output within the desired timefram More
I have been designing Logo's for over fifteen years and guarantee that you will be completely satisfied with the finished design. Unlimited edits until client is happy. All artwork delivered in any format required.