We have an existing logo, but it's feels a bit cheap and isn't representing the brand in the way we would like (see attached). Our business is wanting to come across as more premium, so we need to invest in redoing our logo. We'd love to see what the Freelancers out there can do!
What we do
Tour de Vines provides food and wine based cycling tours mainly in wine regions around the world. The cycling is easy, pitched at occasional cyclists who like to travel and be a little active on their escape. Our tours are all inclusive, fun, often involve cycling with groups of fellow riders and a guided, and have lots of food & wine experiences included. We are Australian based and sell largely to the Australian market. We offer gourmet cycling tours in Australia, NZ, France, Italy and will be expanding in new countries soon.
What message we'd like to convey?
We want to be seen as premium, quality, & trusted, well established business. Our current brand colour should be retained as we have many assets that we won't change at this stage. New colours can be introduced but should not be dominant, overpowering (must be subtle and secondary if new colours used).
Words/Things We Like
Vintage, Cellar door, Rustic, Farm gates, Travel, Holidays, Fun, Old Wine, Barrells, Vineyards, Cheese, Wine bottles, Classic books, Classic bikes, Bike baskets, Baguette. Organic, Valleys.
Our typical customer is female, generally aged over 35yo and have high disposable income. Time poor, active, concerned about the world, well travelled, well read, educated, healthy, love wine and good food. The like to cycle occasionally, but not obsessed.
Require logo in all file formats, reversed, B&W
Also require any colour palettes if new colours introduced.