THE CHALLENGE
Entering the third year in Indonesia, BonChon wants to create new experience for their customers and develop the market range from A to B class to A to C. For this importance, they are hiring you and your team to design the new menu for 2014. They expect your team to make 1 menu set creation, which may include multiple entrees, drinks, and/or desserts, complete with the 4Ps (Price, Product, Place, and Promotion). Remember to be original, creative, and detail in making plan!
START MAKING PLAN
Read the attached case study to develop a marketing plan for BonChon Chicken in Indonesia. Please feel free to include other sources and research not included in the provided materials.
In your marketing plan, be sure to include:
1) SWOT Analysis
Strength, Weakness, Opportunity and Threat of BonChon Chicken in Indonesia.
2) Competitor Analysis
Include their market positions, strengths and weaknesses.
3) Marketing Mix (STP and 4P)
Describe BonChon’s market segment, target market, and positioning. Also, create the 4Ps for your new seasonal menu. With a budget of Rp. 50,000,000 in 3 months, how will you market your new menu? How will you advertise, etc.? Be creative—yet reasonable—and explain how your promotional strategy ties in with your customer and competitor analysis. Please also explain how your plan will stay within the Rp. 50,000,000 budgets.
Your marketing plan should be a maximum of 3000 words (excluding exhibits)
• If you choose to use exhibits, please include an appendix after your analysis clearly labeled “Exhibits” at the top of the page. There is no limit to the exhibits section.
Detail in attach file
budget < $25
pm me if you can help me and send me portofolio of your similar project..
thanks..
Hi there, I have 5 years expirience in PHP , Wordpress and Web development.
If you want just something - go with indians, but if you want something really professional work - you can trust me!
Chek out my portfolio
Hi there, I have 5 years expirience in PHP , Wordpress and Web development.
If you want just something - go with indians, but if you want something really professional work - you can trust me!
Chek out my portfolio
Hello Hiring Manager,
With My experience in field of 5+ years I can do all what you need.I have good experience in Graphic Design.I will give you more portfolio once you select me.
I have read your job description.
I will give you 4 different designs with unlimited reviews.
It will be done in a day.
I will start work asap.
Will give you quality work done.
The Design will be cool and attractive.
There will be no delay in my work.
I will regularly update you via skype or email.
Thanks