Hi, my name is Valentin Savchenko,
I have looked carefully at your company and your product, so far I believe you need only one solution to drive sales to your kickstarter campaign, its a combination of facebook ads driving to your kickstarter campaign , and then retargeting facebook ad to those who visited your kickstarter campaign page, by inviting them to like, share and comment on your facebook page.
Not all of the visitors who will like the product will make a decision to but it right away, in this case retargeting facebook ad, will help them to kind of stick with us for some time, see what others say about the product, read some comments on the facebook page, and then make a decision, but because they will be around your facebook page, engaged with it in some form of like, share or comment, they will know where to come back to purchase the product.
Let me know if you have any questions.
Best regards,
Valentin Savchenko