We are a cloud accounting software business, kind of like Xero and Quickbooks online and would like to attract accountants and bookeepers to be our partners to sell our system subscriptions.
Part of this effort is to create a whitepaper that our target audience (accountants and bookkeepers) will value and download, hence subscribing to us.
This whitepaper must sell the idea of cloud accounting and how adopting a cloud accounting system will benefit their business. However it should not come across as a direct sales pitch.
Whitepaper should be catered towards accountants and bookkeepers who are situated in Singapore.
Possible title: The next big step for the Singaporean accountant: Cloud accounting
Good examples on writing style would be:
1) [url removed, login to view]
2) [url removed, login to view]
- What is cloud accounting
- Why cloud accounting is the necessary next step
- Cloud accounting vs conventional accounting software (e.g. MYOB)
- The benefits of using cloud accounting
--> How it makes your internal operations more efficient
--> How it improves your business & staff productivity
--> How it is more economical (since we're targeting SMEs and sole props)
- Possibilities of using cloud accounting
o How to improve leads
o How to improve revenue
o Improve efficiency
o Improved business analytics allow them to increase service offerings
- Various links in SG specific to stay current (IRAS, ACRA)
The above list is non exhaustive and should serve as a general guide for you to expand on.
6-8 page long whitepaper, non-inclusive of any pictures used for illustration, single-line spacing