In writing copy, I have a very laidback, helpful and authentic approach. In other words, I treat the reader like a friend I'm trying to help out.
This is what some of the all time greatest copy writers advise (people like Gary Bencivenga).
With all the friendliness, there is still a sales formula I follow; invented by another one of the all-time greats. I will provide you with this formula in the PM; so make sure you read it.
For a sample, go to my company's site; http://lifestylereinventions.com. Let me know if it made you intrigued, and I'll write you a sample (following your providing me with something to write copy for). Look forward to hearing from you.