24,000 Word Non-Fiction Book. Please see chapter 1 as sample attached.
It involves rewriting the text to loosen the language, make it less academic-sounding and more "chatty", include the readers by using "we", and also tighten up the phrasing, take out repetitions and excess words, and shorten some of the sentences to make the language more direct and to the point, more accessible to a wider audience .Make tone a bit more casual and current to make the text more enticing, more enjoyable to read, as if you're chatting with friends in a casual situation. Also, go for a direct, reader-friendly approach, rather than overly long, involved sentences.
Relax the tone as much as you can and change "one" or "people" to "we" and shorten the sentences, etc.