Site to hire social media marketer jobs

I am looking for a skilled developer proficient in React and Node.js to take on a project with undefined features but possibility for dynamic input. Ideally, you should have experience with user authentication, real-time updates, and database integration. The specifics of the target audience and intended use remain to be determined, calling for a developer who is flexible and creative, able to adapt to diverse user needs and purposes. Expertise in e-commerce, social networking, or educational platforms will be valuable. Need to create a Atlassian forge app, the app name should be User Synchronization in JSM cloud. User synchronization in Jira refers to the process of adding users from groups to organizations. Our enhanced features e...

...content writer to create an outstanding LinkedIn Profile that highlights my core responsibilities and accomplishments in my current role. I am the driving force behind strategic planning and campaign execution which has driven my organisation's achievements and visibility in the industry. Key Deliverables: - Capture my role as a team leader in the marketing industry - Showcase my responsibilities and achievements in content creation, copywriting and conference/event/sponsorship management - Highlight my strategic planning and campaign execution skills leading to successful marketing strategies Ideal Candidate Skills: - Proven experience in writing engaging LinkedIn profiles particularly for media industry professionals - Understanding of the media ...

Hi, I'm looking for top-notch video creat...creators who can help me increase sales for my Amazon product through social media marketing. - You will need to understand the features and benefits of the product in order to convey them effectively. - The videos will need to be optimized for Facebook, Instagram, and YouTube, as these are the primary platforms we are focusing on. Ideal Candidate: - Proven experience in creating social media marketing videos that have led to increased sales for e-commerce products. - Proficiency in creating content that is engaging and persuasive. - Experience with creating content specific to Facebook, Instagram, and YouTube. If you think you have what it takes to create compelling ...

...seeking a skilled and experienced team or individual to design and develop a new cryptocurrency coin website. This project encompasses UI/UX & Website development Project Scope: 1, Design and development of a new cryptocurrency token. Website Development: The website should be modern, user-friendly, and fully responsive, with the following key sections: Banner: Eye-catching banner that encapsulates the essence of the new cryptocurrency. About: Detailed information about the cryptocurrency, including its purpose, vision, and team. Tokenomics: Clear explanation of the coin's economics, including supply details, distribution, and any unique features. Roadmap: Visual and descriptive roadmap showcasing past milestones and future plans. How to Buy?: Step-by-step guide...

...doesn't require any specific digital marketing service, the freelancer having a rounded skillset encompassing social media management, SEO, and email marketing will be more appreciated. - Mobile App Development: The project aims to develop an innovative mobile app. The specific features and functionalities will be discussed once the project begins. For a successful bid, freelancers should: - Provide examples of their past work: I am particularly interested in projects where you've done both digital marketing and app development. Ideal Skills and Experience: - Proven experience in various digital marketing strategies. - Solid background in mobile app development. - Ability to work innovatively and creatively. - Excellent communication and pro...

Our goal is to secure maximum enrolment for our beginner-friendly tarot card course. This will require a social media marketing expert who can proficiently advertise on both Facebook and Instagram platforms. Desired Skills & Experience: - Proven track record in social media advertising - Ability to devise effective marketing strategies for novice-targeted content - Work experience with tarot card concepts and related niche would be added advantage Responsibilities: - Conceptualize and launch engaging Facebook and Instagram advertisements - Understand and target the right audience to get maximum number of joinees for the course - Regularly monitor, refine and optimize advertisement strategy for better performance Kindly provide previou...

...code-based functionalities on a website. The main goal is to set up a car transport website that provides users with quotes for our service. Main Features: - The core feature of the project is a system capable of autofilling zip codes, improving the user experience and streamlining the quote process. Skills & Experience: - Strong web development skills - Experience implementing geolocation or zip-based functionality - Prior experience within logistics or transport industry would be a bonus Your past work is essential for me to decide on the best candidate. Please, include similar projects you've handled that showcase your ability to develop the described website. This isn't just about creating a functioning website, but about delivering a tool ...

I am l...am looking for a talented graphic designer to create a modern and professional logo for my YouTube channel. The design should incorporate my chosen colors of blue and gold. Key Requirements: - The chosen design should be modern and professional looking - The logo needs to utilize my chosen colors - blue and gold - The logo should incorporate the following elements: abstract shapes, geometric patterns, and typography Skills and Experience: - Needs to have a portfolio of modern logo designs - Must demonstrate proficiency in using abstract shapes, geometric patterns, and typography in their designs - A clear understanding and application of color theory will be essential for this job - Experience with logo design for YouTube or other social media...

...for a skilled designer to create eye-catching social media posts for my consulting firm. The posts should be aimed at a diverse audience, including business professionals, entrepreneurs, students, and potential clients. Key Requirements: - Design engaging visuals for Instagram and LinkedIn - Tailor the content to appeal to a multifaceted audience - Ensure high-quality and consistent design across all posts Ideal Skills and Experience: - Proven experience in creating content for social media - Expertise in graphic design, including typography and color theory - Ability to understand and target diverse audiences - Familiarity with the consulting industry would be a plus, but not a must. Please provide samples of your previous wor...

I'm seeking an immediate, creative professional who specializes in crafting top-notch daily posters , PDF proposals, surveys, and PowerPoint presentations suitable for various social media platforms. - Required Skills: * Expertise in creating engaging PDF proposals * Proficiency in designing interactive surveys * Mastery in developing compelling PowerPoint presentations Experience in AI and marketing would be a bonus. This is a monthly contract job with the possibility of extension. Please provide samples of your previous related works in your proposal. I'm looking forward to swiftly kick off this project.

...options. I am a professional Photographer, Videographer, and Graphic Designer. I do not have the time to design a logo and would like to see the talent and artistic creativity through this platform. Also the artist I choose would like to have Google page to leave positive review. I attached the colors required first choice would be black, white, and red but open to the colors in the attached documents. I'm trying to portray being a magician in photo video and graphics services. My images video and graphic are like magic. Thanks in advance to all that enter and appreciate your hard work, dedication, and art. This Logo will be used on a website, landing pages, sales funnels, and social media. Key Requirements: - A mod...

I require a skille...posting on Instagram, Facebook, YouTube, and TikTok. Key Duties: - Editing and creating animations and titles for daily videos - Posting the edited videos on mentioned social media platforms Ideal Skills and Experience: - Proficiency in video editing software, particularly for motion graphics - Familiarity with social media platforms (Instagram, Facebook, YouTube, TikTok) - Ability to create catching titles as well as video descriptions. - Proven ability to meet deadlines, for daily post consistency 5 days per week - Excellent creative abilities for engaging video content creation - Demonstrable experience in social media posting would be a plus Mostly short form video 60 seconds. Check out the current youtub...

I am seeking expert assistance to revamp my personal branding. My ultimate goal is to increase my visibility and credibility while also establishing a professional online presence and attracting new opportunities. As of now, my branding is not tied to any specific platforms or channels; you'll have a blank canvas to employ your creativity and innovation. Key duties will include strategizing on how to effectively highlight my expertise and skill set. There is no exact deadline for this project, which allows you the freedom to focus on quality rather than rushing to meet a deadline. Ideal collaborators will have: - Proven experience in personal branding - Skill in developing unique, captivating personal brands - A creative, innovative min...

I'm looking for an experienced web developer to build an e-commerce website to sell physical products. Features Needed: - Ability to display and categorize up to 10 different product types. - Seamless integration of credit/debit card payment processing. Desired Skills and Experience: • Proficiency in e-commerce website development • Experience with payment gateway integration (credit/debit cards) • Prior work with product categorization The ideal candidate would have experience in creating efficient, user-friendly e-commerce sites and be proficient in payment gateway integration. If you believe you're a good fit, feel free to bid.

...we're not your typical digital marketing agency. We're the innovators, the trendsetters, and the ROI masters. Our mission? To make businesses shine online with tailored strategies that drive tangible results. Whether it's a small local business or a corporate giant, we've got the expertise to boost any brand's online presence. Let's shake things up, get creative, and redefine digital success together. Join us in enhancing the digital marketing scene, one click at a time. We’re seeking a skilled Facebook Ads Media Buyer to join our dynamic team. As a Facebook Ads Media Buyer, you will be responsible for developing, implementing, and optimizing Facebook advertising campaigns to drive traffic, generate leads, an...

Seeking an efficient, dynamic, and part-time freelance assistant to help manage my burgeoning workload. Your role will focus on juggling various administrative tasks, data entry requirements, and social media management. Key Responsibilities: - Handling diverse administrative tasks - Effectively managing social media accounts - Accurate and efficient data entry - Travel & Expense Management - Any other admin related tasks Ideal Candidate Skills: - Excellent communication skills - Strong technical skills - Proven design skills - Administrative experience This part-time role will require less than 10 hours a week. If you are detail-oriented, organized, tech-savvy, and have a knack for design, please don't hesitate to apply.

I need a proficient marketing agency to: - Handle my social media management. This consists of Facebook and Instagram, whilst also maintaining an active presence on Google. You will need to create enticing content that engages my audience and boosts my online visibility. - Implement fully-optimized SEO strategies and tactics on my platforms. Your SEO knowledge should extend to proficient use of algorithms and other nuances of major search engines. - Devise pay-per-click (ppc) campaigns designed to maximize my brand's profitability. I expect this agency to take lead in creating innovative and dynamic new social media campaigns. The ideal candidate will have a demonstrable track record in delivering stellar social...

You'd specialize in developing and implementing online marketing strategies (Ads/Emails/SM Posts) to promote Pi-Mart Store selling all types of products worldwide. You must be well-versed in various digital channels and platforms, such as search engines, social media, email, content marketing, and display advertising. How to start: 1. You'll apply/register on as Collabs 2. You will be given a unique link to share with your Fans/Followers to let them Enjoy 10% Discount What You'd Deliver: 1. Update a Google Sheet daily summarizing what Ads/Emails/Posts you did, with links that we can review/verify and approve/advise, where needed. Salary/Reward: 1- Based on Emails/Posts Quantity/Quality, 30 USD per month. 2- 10% Commission on ea...

I'm in need of a marketing agency that can tackle multiple facets of our marketing strategy. Requirements: - Social Media Management - Search Engine Optimization (SEO) - Pay-Per-Click Advertising (PPC) Target Audience: - Young adults - Middle-aged adults Main Goals: - Increase brand awareness - Generate leads Ideal candidates for this project would have experience in managing a variety of marketing channels and have a track record of driving brand awareness and lead generation. A background in digital marketing is essential and experience with PPC advertising is a huge plus.

As a realtor, I am looking for a skilled social media marketer to create and manage Instagram ads for lead generation. This project includes the following requirements: - Creating engaging and authentic image-based ads that resonate with my audience with a sense of humor - Incorporating customer testimonials into the ad strategy - Focusing on lead generation through content that forges an authentic connection with potential clients - Targeting the ads to specific age groups and locations that align with my target audience Im a black lesbian woman and an activist so representing my community is important Ideal freelancer for this project would possess the following skills and experience: - Proven track record of managing successful Instagram ad c...

I'm seeking an expert video creator to craft a personalized anniversary reel for my Instagram page. The ideal freelancer will have strong editing skills and a knack for storytelling. Specific Job Requirements: - Compile and edit exclusively video clips. - The reel should focus on 'Memories from past years'. - Provide a captivating flow that takes viewers through our journey together over the years. Ideal Skills and Experience: - Proficiency in video editing tools. - Exceptional storytelling ability via video. - Prior experience in creating social media reels.

I'm in need of a video editor who is skilled in advanced graphics and effects to work on a 15-minute video. The video is going to be used for social media promotion, so it has to be engaging and eye-catching. Required Skills: - Proficiency in video editing software - Experience in creating advanced graphics and effects - Strong understanding of social media content needs Please provide examples of your previous work in video editing, particularly in the context of social media promotion. Looking forward to seeing your bids.

...on PPC (Pay-Per-Click) to join our dynamic marketing team. The ideal candidate will have 2-3 years of hands-on experience in digital marketing, specifically in managing PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media advertising. **Responsibilities:** 1. Plan, execute, and optimize PPC campaigns across multiple platforms to drive traffic, leads, and conversions. 2. Conduct keyword research, ad copywriting, and ad group structuring to maximize campaign performance. 3. Monitor campaign performance metrics including CTR, CPC, CPA, and ROAS, and make data-driven decisions to improve campaign performance. 4. Perform A/B testing on ad creatives, landing pages, and targeting strategies to improve campaign ...

...for a skilled designer to aid in the development of an email template, 1 page flier and 4 page flier. it should be a HTML Email Signature + which includes a Headshot & logo, and logos of media platforms that i've appeared on, and a design that i can access & edit later e.g. in canva as the website etc is work in progress Also help down the track with website design and advertising on social media Ideal Skills and Experience: - Proficiency in graphic design and email marketing - Experience with designing for diverse audiences - Understanding the Australian & US market - Knowledge of professional services industry Your proposals should include a portfolio showcasing your email design work, particularly projects promoting professional se...

...business, we're looking to delve into our treasure trove of data. We aim to analyze customer data, social media data, financial data, and business data. Our broad goal is to conduct rigorous market research. Welcome to Data intelligence research lab, where we specialise in comprehensive data mining for market research. In today's fast-paced business landscape, understanding your market is more critical than ever. That's where we come in. Our team of skilled data analysts and researchers is dedicated to uncovering valuable insights that drive growth and success. Using advanced techniques and cutting-edge tools, we sift through vast amounts of data to identify trends, consumer preferences, and competitive landscapes...

I'm in need of a full-time MBA candidate to manage marketing tasks in my pharmaceutical company. The ideal candidate will have excellent sales and marketing skills. They must be able to perform the following tasks: - Market research - Sales - Marketing - Tele Marketing - Touring for Marketing is a must Proficiency in English, Hindi, and other languages is also required. Additionally, the candidate should be able to handle sales-specific tasks like lead generation, cold calling, and customer relationship management. The candidate will play a crucial role in strategizing and executing advertising campaigns, as well as managing our social media presence. Ideal Skills and Experience: - MBA candidate with a focus on marketing - Proficient in English...

I'm looking for a skilled photo editor to enhance an image of our product with glowing effects. This image will primarily be used for social media marketing. The image will be featured on Amazon, so you should be familiar with the image guidelines for this platform. Key requirements: - Proficient in photo editing software to create stunning glowing effects - Experience in producing images that have been successful on social media - Familiar with Amazon's image guidelines for product images If you have experience in creating images that attract potential customers, please bid on this project. Please include samples of previous work that demonstrate your ability to effectively use glowing effects in a marketing context.

I am looking for a skilled videographer to help me create a series of videos for my gym's social media platforms. These videos will include workout videos, testimonial videos, and promotional videos. Key requirements: - I am looking for someone who can create engaging videos that are longer than 3 minutes while maintaining viewer interest - The ideal candidate will have experience in advanced video editing, including adding effects and overlays to make the videos stand out Please submit samples of your previous works that have a similar scope, and let me know your availability.

I require a highly competent assistant who can handle daily social media activities for various platforms I use including Facebook, Instagram, YouTube, TikTok, and Linkin. Your primary responsibilities will be: - Uploading social media posts daily - Responding to messages and comments - Managing the content calendar - Scheduling events, campaigns, and ads - Editing, finalizing, and posting content Prior experience with using AI and social media management and proficiency in using trackers to monitor campaigns and content schedules is desired. Good editing skills and a keen eye for details are important given the frequent need to edit and post content. Efficiency and punctuality will be key as the demand for engagement and res...

I am in need of an expe...need of an experienced and dedicated virtual assistant to streamline my real estate business. This role requires a skilled individual possessing a robust technical background. I look forward to daily check-ins to keep everything on track. Tasks: - Email management, inclusive of email marketing - Calendar management - Data entry - Social media handling Knowledge and Expertise: - Proficiency in Microsoft Office Suite and Google Suite - Working knowledge of CRM software - Gained experience and insight from platforms such as MLS, HAR, SABOR Your dedication to my business needs and daily proactive communication will not only help drive my real estate business forward but also ensure a well-organized, efficient workflow. Loo...

I'm seeking a skilled graphic designer to craft an iconic, industry-specific logo for a start up social media company. The ideal candidate should have: - Exceptional creativity and originality - Proficiency in design software - Experience in creating icon-based logos Key Details: - The logo should be icon-based, not text-based. - The icon should embody our industry, symbolizing the specifics of our business landscape. - I'm interested in cultivating feelings of excitement and energy through this logo. Looking forward to seeing your unique interpretations of our industry and translating that into an exciting and energetic logo.

I'm looking for a proficient digital marketer specialising in Google Ads & Linkedin platform. Role's responsibilities: - Developing a detailed understanding of my target audience who have shown interest in similar products or services, and planning ad strategies accordingly. - No pre-existing content is available, so you will be responsible for creating compelling advertisement content from scratch, with a clear understanding of what attracts our target audience. Ideal Candidate: - Proven experience as a media buyer on Google & Linkedin. - Exceptional skills in creating engaging advertisement content. - Proficiency in targeting specific user interest groups. - Excellent strategizing skills for audience engagement. Ensure you can provide evidence of y...

I am looking for a skilled consultant to assist in condensing my divorce presentation from 20 slides to around 5, whilst maintaining the three key messages I wish to convey: division of assets, marriage fraud and adultery accusations, and the dishonest behavior of my spouse. - Essential information to be included in the presentation includes financial documents, email and text message conversations, as well as a selection of social media posts that will support my claims. - The final product must reflect a simple and professional design. In your response, please detail any experience in distilling complex issues into concise presentations and working around legal or sensitive information. Experience in divorce court cases or similar would be be...

As an author looking to champion my work online, I'm in need of a Squarespace website with a modern and minimalist flair. Looking to make a statement, I want to create an simple online atmosphere where potential readers can learn more about me, my book, and my brand and purchase for small no. of options. I have profile photos, and casual photos of me in correct formating from photography.. I have my brand kit mostly complete and my content ready to go. Required Pages: - About: This section should contain my personal biography, book reviews, testimonials, and teasers of offered products. - Blog: My blog should embody simplicity, enabling readers to share posts on social media and engage in the comment section. - Product: This page shou...

I'm on the lookout for a seasoned graphic designer ...graphic designer superbly skilled in creating extraordinary, photorealistic social media graphics. MORE ABOUT THE PROJECT: - This project entails spending your time on the most inventive tasks, building photorealistic social media graphics that capture attention and engages users. REQUIRED SKILLS AND EXPERIENCE: - Advanced proficiency in graphic design software - Proven experience in creating breathtaking, photorealistic graphics - Comprehensive understanding of social media platforms and the kind of content that performs best on each - Possess a knack for combining text and images seamlessly I'm eager to collaborate with someone who approaches design with creativity, atte...

I need good social media marketing with daily posts on facebook IG and goolge my businessprofiles

Hey developers! I am a marketer and have recently begun addressing the SEO issues with my company's site. I have cleared around 75% of the issues myself, but I need some extra help to finish the job. The site is already performing well, but now is a good time for us to get it as close to perfect as possible. The tasks would involve: Important: - Rectify 4XX Status Codes (3) - Rectify Low Text-HTML Ratios (31) - Identify and Rectify a URL With Temporary Redirect (1) - Rectify Issue with Unminified JavaScript and CSS Files (1) - Rectify 'Your database prefix is set to the default 'wp_'. - Remove The DISALLOW_FILE_EDIT constant is defined and set to false from our - Configure site for HSTS preload list - Rec...

I have recently installed a new Wordpress site and set up SSL through Cloudflare. However, I'm currently experiencing issues where the SSL certificate is not being recognized by browsers.

I'm in need of an experienced Shopify expert to refresh, redesign, and update my already-established Shopify store. Here's what I'm specifically looking for: - A complete revamp of the site layout including a redesign of the homepage and improvement of the navigation menu. I am looking for innovative and customer-friendly designs using shopify themes with knowledge of HTML, CSS, and Liquid programming language for Shopify theme customization - Integration of new functionalities plug-ins that can significantly enhance the user experience such as: - Payment gateways (e.g., PayPal, Stripe) - Shipping calculators and fulfillment services - Email marketing and customer retention tools (e.g., Mailchimp, Klaviyo) - Product review and social pr...

...Below for specifics: We are essentially looking for a website to display our apparel business (ALNH) which stands for All Love No Hate. The company is based off fairness, love and equality and the site should be clean, sleek and formal looking as this is a luxury street brand line. We do have pics of the initial apparel We have some pics we would like added to the site as well We need the site to have links to Instagram and our other social media platforms Sites we like: Please see below for a list of items we would like added to the website as well as some questions… 1. Each reference to the owner Gerard Carter Jr. needs to change to “True” just “True&rd...

I need a designer who can create an elegant and professional email signature. This design will need to incorporate several elements: - Company Logo: The logo of our organization must be cleverly integrated to uphold our branding without overshadowing the rest of the content. - Social Media Icons: Links to our social media profiles should be included. These need to be noticeable, but not distracting. - Call to Action Button: A well-designed and eye-catching call to action button is required. Information to be included in the email signature: - My Name - Job title - Phone number - Email Address The ideal freelancer would have experience in creating high-quality, professional email signatures and a keen eye for p...

Dear Freelancers, We would like to hire a talented freelancer to set up Instagram Store for us and link it directly with our existing WooCommerce store. Required Functions: 1. Automatic Post our items into the Instagram Store 2. Ability to Link multiple Instagram Stores 3. Support us into setting up Instagram Ads properly The website is currently working on WooCommerce Best Regards,

I want someone to help me with my woocomeerce website. I will have ecommerce store and will be selling direct to consumers in Iraq. I want the website to have many features and easy to use. Let me know how long it will take you and the total cost!!!

I'm looking for a skilled web developer to seamlessly add a Google Review widget to my WordPress website. The exact WordPress version isn't known but be prepared to work with 5.7, 5.8, or 5.9. Since this requires handling business reviews, freelancer should: *Be proficient with WordPress website development *Have experience embedding Google Review widget on a webpage *Possess strong understanding of Google My Business, as we already have an account *Finally, provide samples of past related works or project proposals For a successful completion of the project, the widget should display live reviews from our Google My Business account and have an aesthetically pleasing integration with the rest of the site. - Reviews should be present on each web pa...

I'm in need of a skilled graphic designer who can redraw a Santa illustration in a vector f...designer who can redraw a Santa illustration in a vector format for me. - The purpose of this job is to create a Santa vector illustration that can be used for various purposes: - Website design - Printing on merchandise - Social media marketing - The specific elements I want included in this illustration are: - No background, just the santa - I would like the illustration to be identical or very close to the attached Santa image. Skills/Experience: - Proficiency in graphic design and illustration - Expertise in vector graphic creation - Ability to work in a cartoonish style - Experience with designing for different platforms like...

More details: What is the target audience for your promo video? Millennials What style of video do you prefer? Mixed media What is the primary goal of your video? Drive website traffic

I require a skilled marketer to generate leads specifically from tech enthusiasts. Your role will be to: - Develop and implement strategies for actionable lead generation - Demonstrate an understanding and ability to reach tech enthusiasts - Utilize specifically marketing platforms, please no social media, SEO, or email marketing Ideal candidates will have a proven track record in generating viable leads, with a specific understanding of the needs and motivations of tech enthusiasts. Experience with unique marketing platforms and approaches will be highly regarded.

...Instagram profile and other social media accounts. The primary goal is to increase brand awareness for my business, while also driving traffic to my website. Specifically, the tasks involved are the following: - Build a community and maintain a loyal follower base, particularly targeting young adults (18-24) and professionals (25-40). - Use organic traffic strategies to increase the visibility of my website, aimed at selling products and services online. The ideal candidate will have: - Proven experience in managing social media accounts and increasing audience engagement. - A solid understanding of website traffic generation, particularly through social media platforms. - A creative and innovative approach to buil...

I'm looking for a skilled illustrator. This project involves two key aspects: - Modification of the current logo. - Conversion into a vector...Modification of the current logo. - Conversion into a vector file (preferred but not necessary) The existing logo depicts a man with "swirls" for eyes. Need to modify the eyes. I need this edited into multiple unique variations to be market tested. I am targeting a young, male demographic. Finally, the completed logo will be used predominantly for digital means so, the final product must be delivered as a high-resolution, scalable vector file. Ideal skills required for this project: - Graphic design and creative skills - Mastery of Adobe Illustrator or similar - Understanding of vector graphics and their optimal us...

I'm looking for a skilled illustrator. This project involves two key aspects: - Modification of the current logo. - Conversion into a vector file (preferred but not necessary) T...of the current logo. - Conversion into a vector file (preferred but not necessary) The existing logo depicts a man with "swirls" for eyes. I need this edited into multiple unique variations to be market tested. I am targeting a young, male demographic. Finally, the completed logo will be used predominantly for digital means so, the final product must be delivered as a high-resolution, scalable vector file. Ideal skills required for this project: - Graphic design and creative skills - Mastery of Adobe Illustrator or similar - Understanding of vector graphics and their optimal usage in ...