Sba business plan home health jobs

I am seeking a PHP developer with to help fix a phpmailer problem. I have moved the database and php frontend to a new server running cpanel. When i goto the connections php page and alter the credentials for the database (which is connected correctly) and the mail server details i am getting this error below when i try to login in on on the home page, on the new server... PHPmailer error: 'Message could not be Error: Invalid address: (From): ' Help please I need it sorting today. PHP, database and PHP Mailer experience needed.

I need a website developed for my brow business. The core purpose of the website will be threefold: 1. Attract New Customers: The design should be clean, engaging, and eye-catching to draw new visitors. 2. Information Hub: It should provide detailed information about our services with vivid visuals and compelling content. 3. Easy Booking System: It should have a seamless and user-friendly booking system to enable customers to quickly and easily schedule appointments. Preference will be given to freelancers who can provide evidence of their relevant experience. It's crucial that you understand how to appeal to my target demographic, which includes people of all age groups. Therefore, experience designing websites with a broad appeal would be ideal. Present me with your proven...

...Instagram. - **Platforms:** I'm primarily focused on Facebook and Instagram, so experience and familiarity with these two platforms is a must. - **Goals:** My primary goal is to increase brand awareness and drive traffic to my website. Your strategy should be geared towards achieving these goals. - **Audience:** My target audience is broad, extending across Millennials, Parents and Business professionals. Your plan should cater to these groups effectively. Ideal candidates should have experience in managing social media campaigns, particularly on Facebook and Instagram. Creativity and analytical skills are key, as the project is focused on brand building and generating traffic. A successful candidate will understand the nuances of engaging these specific audi...

I'm seeking an experienced graphics designer to create a compelling flyer to advertise my service to business clientele. Your workload will include: - Designing an engaging flyer that effectively communicates the values and benefits of the service that I offer. - Formating the flyer to appeal to a primarily business-oriented audience. Required Skills and Experiences: - Proficiency in graphic design, with a focus on advertising/marketing materials - Familiarity with designing for a corporate, business-centric demographic - Strong understanding of how to visually present service-oriented content in a compelling way - An excellent track record of creating successful advertising materials, particularly flyers.

Join our team as a Python Selenium Web Scraper responsible for developing scraping scripts using Python and Selenium. You'll gather data from diverse websites, utilizing your expertise in web technologies, HTML, CSS, and JavaScript. Key responsibilities include analyzing website structures, extracting and clea...web technologies, HTML, CSS, and JavaScript. Key responsibilities include analyzing website structures, extracting and cleaning data, and collaborating with team members to integrate data into existing systems. Ideal candidates possess proficiency in Python, experience with Selenium, and a strong understanding of web technologies. This role offers competitive compensation, flexible work hours, health benefits, and opportunities for career growth in a dynamic, collaborat...

We are a health food company. We need to update the table text of our 6 existing products. The lable design and layout do not need to be changed, only some text needs to be modified, and the text font needs to be consistent with the original labels.

1) Fix reset password when create new password need to double click on the reset button in order to work with a scucess reset. 2) The form of reset password should be open at home page not my account. 3) Make the full form responsive on all devices and open in the browser as responsive (as now on browser it's working for desktop) 3) Replace My account page form with the form we made. 4) Gather the full form codes and create a custom plugin and enter the code so the form be on a plugin

I am currently in the need of a professional who can set up a business email account for my new website using Outlook. Key Requirements: - Experience in setting up business email accounts on Outlook. - Familiar with domain integration. - Can assure a standard security level for the account. Please note, I already have a purchased domain for the business email. You are expected to promptly align this task within the given requirements. The right candidate should have the experience and skills to carry out this task efficiently.

I'm looking for a skilled professional to create feeds for various platforms [Included] Google, Bing, Amazon, Etsy, eBay [Additional(pay per additional)] Allegro Cdiscount Fnac Otto Rakuten PriceMinister Spartoo Zalando La Redoute Asos OnBuy using the Amasty Product Feed extension for Magento 2. These feeds are crucial as th...working feed - All others, create merchant account and add working feed (we decide which ones to do) [Key requirements] - Proficiency in Magento 2 and Amasty Product Feed extension - Creating and optimizing product feeds for Google, Bing, Amazon, Etsy and eBay - Experience in eCommerce and understanding of product advertising on different platforms. Please share relevant experience and how you plan to approach this task in your proposal.

I'm in need of an experienced and creative freelancer to help me with my Instagram project. The primary goal of this project is marketing, so a strong background in digital marketing and social media is essential. Key Responsibilities: - Develop and implement a strategic marketing plan on Instagram - Regularly update the page with engaging and relevant content - Engage with customers and followers in a meaningful way - Utilize Instagram features to their full potential - Run ads -Result driven work Ideal Candidate: - Proven experience in social media marketing - Strong understanding of Instagram and its features - Excellent communication and engagement skills - Creative and innovative approach to content creation - Previous success in increasing brand awareness and customer ...

I am currently in the need of a professional who can set up a business email account for my new website using Outlook. Key Requirements: - Experience in setting up business email accounts on Outlook. - Familiar with domain integration. - Can assure a standard security level for the account. Please note, I already have a purchased domain for the business email. You are expected to promptly align this task within the given requirements. The right candidate should have the experience and skills to carry out this task efficiently.

I'm looking to have a business website designed for my company. The main purpose of the site is to provide information about the company. Key Features: - About Us Page - Contact Form - Testimonials Section - Services - Feedback Reviews The ideal candidate for this job should have experience in designing and developing business websites. Strong graphic design skills and an understanding of user experience and user interface design would be beneficial. Experience with e-commerce functionality may be helpful, even though the primary focus is on informational content.

I'm in need of an experienced Solidworks user who can modify existing ports obtained from the GrabCAD library. Key requirements: - Resize the ports: The ports need to be made smaller to fit the specific requirements of the tool. - Customize the shape of the ports: The shape of the ports will need to be altered to meet the de...primary function of this tool will be for prototyping. The ideal candidate for this job will have strong experience in Solidworks and a background in designing tools for thermoforming. The final deliverable should be a set of ports that have been adjusted in size and shape, ready to be integrated into the tool for thermoforming. A deep understanding of the manufacturing process and the ability to plan for the tool's functionality in the prototypi...

I'm seeking a freelancer to assist me with entry-level data entry tasks in...freelancer to assist me with entry-level data entry tasks in the comforts of my home. Key Responsibilities: - Handling simple data entry tasks. - Ensuring accuracy and attention to detail. Ideal Skills: - Basic understanding of data entry procedures and systems. - Familiarity with spreadsheets and online forms. - Excellent typing skills. Experience: - While I require a beginner level of experience, any past exposure to data entry tasks will be considered beneficial. Submission: - Your tasks will be submitted via email, so a good grasp of communication through this medium is important. This opportunity would be perfect for someone who's looking for an entry-level data entry role that can be ...

I am in need of someone fluent in English who can help create a personal experience testimony video for me. This video would be set in a home environment, and you will need strong skills in creating such a setup. Key Responsibilities: - Cover all the positive aspects of my personal experience - Efficiently depict a home environment setting for the video Ideal Candidate: - Fluent in English - Expert in creating quality home environment backdrop - Prior experience in making testimony videos - Skilled in portraying the right atmosphere and mood for a personal experience testimony - Capacities to faithfully illustrate and enhance positive aspects of the discussed experience.

MUST BE ON THE GROUND IN AUSTRALIA - As a seller of recycled plastic resin, I'm looking for a Business Development person who can assist in implementing my existing marketing strategy to push our eco-friendly plastic pellets to our main target market: the manufacturing industry. Ideal Skills and Experience: - Familiarity with the manufacturing industry which uses recycled plastic resin - Proven experience in B2B sales, marketing and business development Your role would not only involve marketing but also understanding the benefits and uses of our recycled plastic pellets. No need to devise a strategy, just help in executing and possibly refining the one I have. Your insight into our target industry will be essential. If you can find me new manufacturing customers t...

I'm seeking a business coach who can guide me in marketing strategies and business plan, especially for launching my health and wellness business. The main goal is to reach young adults aged 18-45 years old successfully Key Responsibilities: - Assist in developing a solid marketing strategy and business plan tailored to the health and wellness industry. - Provide guidance on launching a business, including the preparation and execution stages. - Offer insights on effective ways to approach the young adult demographic. - Support in social media Ideal Skills & Experience: - Proven track record in coaching business owners in the health and wellness industry. - Extensive experience in successful marketin...

...logotypes. The focal point of the logo should be the lettering with the Emu, displayed creatively and enticingly as the business mascot. It is crucial that the logo communicates a professional, tidy, reliable and friendly spirit that sets our brand apart. We are in the business of lawn care and are in the process of re-branding to a new name "TopLawn". Our main colours are green, white and orange (the kind you see on high-visibility work shirts). We would like the lettering to have a 3D, almost glossy look to it with shadows and black outlines so the colours really stand out. Similar to our examples included, we would like the font to be clean and bold without looking soft. Our plan is to have the name placed against a orange background when we do our br...

...MATLAB expert to assist in developing a strategic plan for optimizing battery usage. This project involves creating a comprehensive, data-driven strategy to maximize the performance of a battery system while extending its lifespan. Key Responsibilities: - Assist in identifying the primary goal of the battery usage strategy (maximizing battery life, maximizing performance, or finding a balance between the two) - Utilizing MATLAB to analyze historical data, develop mathematical models, and simulate various scenarios to determine the most effective battery usage strategy - Collaborating with me to understand the specific device or system the battery is being used for, and tailor the strategy accordingly - Providing an actionable, detailed plan for implementing the optimal ba...

I am looking for an experienced Shopify developer to help with a complete overhaul of my e-commerce platform. The primary goal of this redesign is to improve the user experience and increase conversion rates. Key Requirements: - Product Customization: We need to integrate options for product customization on our platform. This is essential to cater to our B2B target audience. - Efficient Inventory Management: Adequate inventory management is crucial to ensure seamless order processing. A Shopify expert who can streamline this process is highly desired. - Payment Gateway Integration: We are looking to integrate a variety of payment gateways to ensure a smooth transaction process for our customers. Ideal Skills and Experience: - Extensive experience with Shopify development, particularly ...

As an emerging business offering professional services to B2C customers, I'm in need of a dynamic UK-based professional who can guide us on our marketing and sales strategies. Responsibilities: - Formulate innovative marketing and sales strategies to boost customer engagement - Conduct market research and analysis to identify customer trends and preferences Skills and Experiences: - Proven experience in B2C business development within the UK market - Strong understanding and experience with marketing strategy planning - Extensive knowledge in market research and analysis - Proven networking and partnership development skills.

• Ability to define detailed acceptancecriteria • Experience in Requirement gathering for the user access effectively • Collaborate with all stake-holders to ensure all acceptance criteria have been met during the post- releaseprocess • Project planning and associated tasks: Maintain Project plan, Managed Facilitate meetings • Ability to deliver working solutions on a tight schedule • Conducting stakeholder meetings with the project stakeholders as and when required • Work with the Quality Assurance team to ensure complete coverage of listed out acceptance criteria • Ensure issues are identified, tracked, reported on and resolved in atimely manner • Attend sprint planning meetings and work towards defining the sprint items along with the ...

We are seeking a freelancer with expertise in networking and cybersecurity to help implement IP rotation for our business. The purpose of IP rotation is to enhance testing capabilities, collect data from diverse sources, and improve security measures. This project requires: - Configuring IP rotation protocols (e.g., SOCKS proxies) to rotate IP addresses at specified intervals. - Managing IP ranges and ensuring seamless connectivity for business operations. - Implementing security measures to protect data and comply with industry regulations. - Providing documentation and training on IP rotation procedures. We emphasize that IP rotation is for legitimate business purposes and complies with all applicable laws and regulations. Interested freelancers should have experi...

I'm facing an issue with my UTM tag, which, unfortunately, is not being...who can identify and rectify this error for me, ensuring that the UTM tag accurately reflects the source of my traffic. This is crucial because I primarily use UTM tags for tracking my marketing campaigns targeted on paid ad platforms. The ideal freelancer for this task should have: - In-depth understanding of UTM tagging and its mechanics - Proficiency in Google Analytics - Experience with business websites and paid ad platforms - Proven problem-solving skills including past success with similar tagging issues Your task would revolve around identifying why the problem occurs and implementing an effective solution, with payment hinging on fixing the issue. If you're up for this challenge, I’...

I'm looking for a seasoned business development executive who can help me sell my HR consulting service, focusing on Recruitment and Selection, to small and medium-sized businesses. The ideal individual will have: - Proven experience in B2B sales, especially within the HR sector - Excellent understanding of the HR requirements of small to medium-sized businesses - Specialized knowledge in different aspects of HR- Talent acquisition, policy making, compensation design, organizational development, career planning, L&D, PMS - Strong communication and negotiation skills Your primary responsibilities will be to: - Understand the unique selling propositions of our HR consulting service - Identify potential client segments among small and medium-sized businesses - Connect with ...

I am in need of an experienced Business Process Analyst to help with a range of tasks related to my business process. Key tasks will include: - Process Modelling: I need assistance in mapping out our existing processes. - Process Verification: Once the processes are mapped out, I need them to be verified to ensure they are accurate. - Capacity Planning: It's important to plan for our resource capacity to meet business demands. - Quantitative Simulation: I'm looking for a professional who can perform quantitative simulation to help us make informed decisions. The primary outcomes I'm looking for are: - Streamlining processes for efficiency - Identifying bottlenecks and areas for improvement - Optimizing resource allocation - Improving overall pro...

I'm seeking a talented grant writer with experience in medical research. The grant proposal is specifically focused on the treatment of back pain. Key points for the project: - The grant proposal is for the National Institutes of Health (NIH) and will be targeting the treatment of back pain. - I'm in need of a writer who can contribute to creating a grant that can potentially cover both Phase I and Phase II of the NIH grant process. - The proposal should include a focus on SBISR (Small Business Innovation Research) and technology development in the field of back pain treatment. The ideal candidate for this project: - Should have a clear understanding of the NIH grant process, particularly for medical research. - Experience in writing successful grant proposals, pa...

Hi Md R., I noticed your profile and would like to offer you my project. We can discuss any details over chat. We have worked with you previously, and we are happy with your services. So, we would like to hire you again to help us with the plan render of our projects.

...freelance content creator, my specialty lies in the health and wellness industry. With my expertise, I can create compelling and informative content suitable for multiple platforms. - SKILLS & EXPERIENCE: I am ideally looking for opportunities that require comprehensive understanding of health and wellness topics. Proficiency in research and knowledge in SEO would be advantageous. Understanding industry trends, ability to create engaging health-related content, and meeting deadline are paramount for this role. - SPECIALIZATION: My sole focus is on the health and wellness domain. As such, I'm on the lookout for tasks where my specialty can make a significant impact. If you need a seasoned content creator for your wellness blog or health-focu...

...excellent architect or draftsman to create a functional floorplan design for residential home in Los Angeles . We are adding SF to the main house and additional guest unit. Key Features: - The new design will need to include the following rooms: living room, kitchen, bedrooms, bathrooms, dining room, home office, and laundry room etc - The goal is create a functional home and an attractive layout What I Expect from the Successful Bidder: - An ability to create attractive, functional designs. - Extensive experience in floorplan design and architectural design. - A good sense of aesthetics and spatial awareness. - The ability to produce an accurate and detailed floorplan. - Proven experience in home remodeling projects. Please share similar proj...

Website Development for a telehealth business in accordance with govt. laws and policies. In this business concept, clients will visit the website to get prescription for herbal medicine via/after a Virtual GP Screening. The process will be: Client comes to the website >> Enters his details to arrange GP virtual screening >> GP then calls the client and prescribes him/her the herbal medicine dose >> Then that prescription is shared with a pharmacy for it to be delivered to customer Or, customer comes and collect the medicine at pharmacy. Further details will be provided as we progress through the business execution. More details: Is this project for business or personal use? --- Business What information should successful freelancers...

**Tour Costing Sheet Structure** 1. **Tour Details** - Tour Name - Tour Code - Duration - Destinations 2. **Client Information** - Client Name - Number of Adults/Children - Contact Information 3. **Accommodation** - Hotel Name - Room Type - Meal Plan - Cost per Night - Total Nights - Total Cost 4. **Transportation** - Vehicle Type - Distance - Cost per Kilometer - Total Cost 5. **Sightseeing and Activities** - Activity Name - Per Person Cost - Number of Persons - Total Cost 6. **Miscellaneous Expenses** - Guide Fees - Entrance Fees - Other Expenses 7. **Pricing** - Subtotal (Sum of all costs) - Markup Percentage - GST (Goods and Services Tax) - Final Price 8. **Payment Details** - Deposit ...

I'm in the process of setting up a new business in India and I need help with Stripe account setup for managing recurring subscriptions. Please note the following: - **Type of Payments:** I intend to accept recurring subscriptions as the primary mode of payment. - **Integration:** The Stripe account will need to integrate with my Saas software. The ideal freelancer for this job will be someone with experience in setting up Stripe accounts for startups, particularly in India. Experience with integrating Stripe with Saas software would be a significant advantage.

1) Fix reset password when create new password need to double click on the reset button in order to work with a scucess reset. 2) The form of reset password should be open at home page not my account. 3) Make the full form responsive on all devices and open in the browser as responsive (as now on browser it's working for desktop) 3) Replace My account page form with the form we made. 4) Gather the full form codes and create a custom plugin and enter the code so the form be on a plugin

I'm looking for a freelancer to assist me in setting up a PayPal Business Account for Individual. This account will be primarily used for accepting online payments, specifically for my subscription-based service.

I'm looking for a skilled professional who can create a Facebook ad campaign aimed at generating leads for my residential cleaning services. Key responsibilities: - Understand, design, and implement a strategy specific to my brand and targeted towards homeowners. - Monitor and follow up with leads generated from the campaign. Ideal skills and experience: - Proven background in paid social advertising, particularly Facebook ads. - Knowledge of lead generation strategies. - Familiarity with market targeting, especially homeowners interested in residential cleaning services. - Excellent understanding of metrics and KPIs associated with social ad campaigns.

I'm looking for someone who can help me create a preliminary sales plan that will be used for marketing purposes. This plan will be shared with both our existing and potential clients. It is only a preliminary and basic plan until a more detailed one and information is available. Key Elements to Include: - Land Lots and Dimensions: The plan should include details about specific land lots and dimensions to add a more detailed perspective and aid comprehension by clients. Header and footer in Estate colours and a disclaimer. For this project, I expect someone with previous experience in creating sales plans or brochures, particularly those that target both existing and potential clients. It's important that the plan is not only detailed, but a...

What I need is a new induction plan for employees no more than 10 slides. I would need to give an Intro, Context (why), Challenges facing us, Strategy, Action Plan, Current Wins. I have done a timeline in Cava, but I need to back it up with data and background. I need to show where I am adding value and what our solutions are and bulk this up. My value to this plan is a more timely engagement with the candidate, quicker onboarding, supporting the candidate and managers through the onboarding. The freelancer would need to be able to write and design this powerpoint.

I'm experiencing a "Forbidden: You don't have permission to access this resource" error on my entire WordPress website. It happened after I made some updates to the site, and now it's compl...website errors Key Tasks: - Investigate and diagnose the problem causing the forbidden error - Implement a solution to rectify this problem and restore full access to the website - Verify the solution to ensure the error doesn't recur. Your responsibilities would include making sure the error is permanently fixed and ensuring the website runs smoothly after the fix. In your bid, include how you plan on accomplishing this. Looking forward to restoring my site's functionality with your help! Note: You must be prepared to work from my computer screen via a...

I'm acti...actively searching for a Business Development Associate to identify new business opportunities within the tech industry. This individual is expected to: - Leverage their previous sales experience in the technology sector to successfully target and secure potential new business. - Utilize their skills in strategic planning and execution to advance our company's objectives and goals. The ideal candidate should come equipped with a robust understanding of the tech industry, a proven track record in sales within this realm, as well as demonstrable experience in strategic planning. This strategic foresight is vital to position us favorably amongst our competitors, and to help us navigate the future of technology through the identification and acquisit...

...competent and creative designer to create business cards for my co-founder and me. The goal is to have cards that portray our brand in a sleek, minimalist way, embodying professionalism and simplicity. Below are the specifics: - Our contact details, including names, website URL, social media handle, and email addresses, need to be incorporated into the design. - We favor a color scheme of green, light brown, black, white, and an offset of yellow. We’ll provide our current logo to guide your color choices. - We're seeking a minimalist and clean design. Less is more for us. The design should be clutter-free and easy to read, but still visually appealing. The ideal freelancer for this task should be: - Experienced in graphic design, particularly in business card ...

...of a seasoned professional who can expertly craft a compelling and persuasive business proposal for a government bid, pertaining to the Information Technology sector. Your task will be to develop a detailed and comprehensive proposal incorporating the following components: - Executive Summary: A concise, high-level overview of our company and its objectives viable for the bid. - Details of the Proposed Solution: An in-depth explanation of our IT solution designed for government application. - Company's Qualifications: A snapshot of our credentials, relevant experience, and metrics denoting our competency in IT. Ideal freelancers for this project should: - Have extensive experience in writing successful business proposals, specifically for government bids. - Exhibit...

I am seeking a Business Development Specialist who can identify and research potential partner vendors listed in the BC and Federal Government's procurement directories. The role involves pinpointing vendors that provide accessibility services, such as video captioning and sign language interpretation, which are complementary to our consulting offerings. The specialist will evaluate these vendors to determine potential collaboration or contracting opportunities. Responsibilities: Access British Columbia and Federal Government procurement databases to extract a list of vendors offering specific accessibility services. Assess each vendor's service offerings to determine compatibility with our consulting goals, particularly in enhancing Deaf accessibility. Compile a compr...

I am in need of an experienced content writer to support my home decor brand. The project involves creating website content and blog articles. Key Project Requirements: - The target audience for my brand is primarily customers, but also other brands. - The ideal tone and style for the content is elegant and sophisticated. The ideal candidate for this project will have: - Proven experience in writing content for home decor brands - A strong understanding of the US market and audience - Excellent English language skills with a sophisticated vocabulary - The ability to create engaging and persuasive content If you have the necessary skills and experience, please submit your proposal.

I'm seeking a skilled drone videographer to create a bird's eye view video highlighting the length and width of a residential driveway. The video should be aesthetically pleasing and professionally executed. Key requirements include: - Experienced drone operation, especially in residential areas - Ability to create a bird's eye view shot - Capacity to emphasize length and width of the driveway in the video - Basic video editing skills Please note that no specific editing styles, such as color grading or motion effects, are required. However, your creative input is welcome to produce an engaging showcase.

...PowerPoint presentation tailored for business purposes. The project should be designed to captivate and inform a diverse audience at an industry conference about our company growth. Key Project Details: - I need a professional who understands how to create visually appealing and interactive slides. This includes incorporating elements that can help keep the audience engaged throughout the presentation. - The ideal candidate should have a solid understanding of business presentation standards and best practices. It's important that the content is structured in a way that is easily digestible and can communicate complex ideas effectively. Skills and Experience: - Proficiency in PowerPoint and other presentation software. - A strong portfolio of previous business...

I'm in immediate need of a proficient content editor to refine my business reports. Key tasks include: - Fine-tuning the language, flow and structure for clarity and effectiveness. - Ensuring the reports adhere to established business language standards. - Providing feedback on how to improve future business reports. Ideal skills and experience: - Solid experience in editing business related content. - Exceptional attention to detail. - Excellent command of the English language. - Ability to work under tight deadlines, as this project needs to be completed ASAP.

I'm looking for an experienced ...developer to create an e-commerce website for my business. Key Points: - The primary feature of the website would be a product catalog. This means that the site will essentially be a storefront for our products, with detailed listings and images of each item. - I plan to manage the website's content by manually updating HTML files. As such, the final design should be conducive to this update method, and any CMS features are not necessary. Ideal Skills and Qualifications: - Proficient in e-commerce website development, particularly with a focus on product catalogs. - Skilled in the use of HTML and website design that supports manual content updates. - Strong communication skills to ensure the final product aligns with my vision and...

...different to keep content google and new to google algorithms. We have hired multiple SEO companies over the years, who have not delivered what we need. False reports, poor writing skills, and lack of understanding negative keywords on google and Meta. MUST HAVE PROFICIENT WRITING SKILLS AND UNDERSTAND WE ARE A COSMETIC SURGERY COMPANY SENDING CLIENTS OVERSEAS. Backlinks should be in tourism, health, surgery, travel beauty. High DA 50 plus Must write blogs and images to adhere to strict guidelines of Google. Redo our webpages and optimise words and keywords to adhere to Google and Meta. Proper landing page for Google Images optimized, speed optimized. I want 100 high DA backlinks with blogs to our website, permanent and immediate crawled from Google. Must review each of our p...

More details: What type of product(s) do you need descriptions for? Electronics, Clothing, Home appliances How many products do you need descriptions for in each category? Less than 10 What style of writing are you looking for? Sales-oriented and persuasive