Outsourcing google adwords campaign jobs
...what I'm expecting from you: - Creation and implementation of a customized social media marketing campaign for the selected platforms. - High engagement rate with the target audience. - Consistent monitoring and adjustments based on campaign performance. While a focus on all major social media platforms is a plus, there is no specific platform selected at the moment. Thus, the freelancer has the liberty to suggest which platform(s) would be the most effective for the business. Experience in social media platform algorithms, trends, and best marketing practices is highly essential for this project. As for the project timeline, there is no specified deadline yet. However, the sooner the campaign starts to show significant results, the better. I look forward ...
I am in need of a professional who can modify the level of access on my existing Google Sheet. Though a shared user, they should have only the edit access with some specific limitations. Please see the important details below: Access Requirements: - The user should be able to edit the data within two specific cells: 'from date' and 'to date.' - The user should not be able to access the regular menu of the Google Sheet. - The user should not be able to create a new sheet. - The user should not have the ability to unhide the hidden sheets. Ideal Skills: - Google Sheets expertise - Strong understanding of user permissions - Data protection and confidentiality This project needs to be completed as soon as possible. Therefore, a knowledgeable free...
I'm looking for a skilled social media marketer to generate leads for my business via Facebook, Instagram, and Twitter. The main focus of this campaign will be to produce and promote potent product videos to capture viewer engagement. Desired skills and experience include: - Proficiency in all three platforms (Facebook, Instagram, Twitter) - Ability to create captivating product promotion videos - Proven record in lead generation through social media marketing Please note, your approach should be tailored towards a lead generating strategy; the ultimate goal here is conversion, not just visibility. I look forward to seeing your strategic plan that will leverage the power of all three platforms to promote my product videos and generate leads.
I need a skilled marketer to craft a marketing campaign for my newly registered landing pages or possibly suggest other ideas, aiming to generate leads and inquiries through targeted traffic. The focus of the campaign will be on Australia, using product/service-based keywords to attract relevant interest. Sample Keywords: - SMSF Investment - Best SMSF Investment - Superannuation Investment - Best Superannuation Investment - Where should I put my SMSF - etc.. Key tasks will include: - Developing a strategy and executing a marketing campaign for our landing pages or other landing page examples you may suggest are performing and have great conversion rates. (2-5 pages). - Aligning the campaign with our targeted traffic, focusing on product/service-based keywords...
...an experienced Google Ads professional to elevate my marketing efforts. Primarily, the focus of this campaign should be to significantly boost sales of my physical products. The ideal candidate will have: - Proven expertise in developing and managing successful Google Ads campaigns, specifically for physical products. - An understanding of ecommerce marketing tactics and strategies. - A strong track record of effectively reaching domestic markets with advertisements. In this role you will: - Help me devise a results-driven strategy to increase sales via Google Ads. - Develop tailored advertisements for our physical products targeted at domestic customers. - Continuously monitor and optimize our campaigns to ensure high ROI. I believe a partnership with a ...
Google ads campaign management 2nd month
As the owner of a business targeting the technology industry, I'm seeking a Google Ads expert capable of generating and converting sales calls leads. Ideal candidate should: - Be proficient in creating and managing Google Ads campaigns - Have a clear understanding of the technology industry - Have a proven track record in generating B2B sales call leads Your primary responsibility will be to: - Develop Google Ads strategies aimed at generating sales calls from businesses in the technology industry - Optimise campaigns for maximum ROI - Continually analyse and adjust campaigns based on performance metrics Experience in B2B sales calls generation within the technology industry will be highly valued.
I require Google Consent V2 cookie bar & script on my website. Configure the necessary code snippets to be forwarded to Google, to ensure compliance with Google V2 tag rules starting from 2024. March. Consent options and handling respective parameters for: - Google Analytics cookies - OpenCart cookies Cookie bar should have: - allow all & settings buttons - settings tab to choose which cookies are allowed (cookies and analytics shall be fired after consent or settings confirm) About me: understanding and supportive, strict to timeline. I will provide Hungarian text translation for you No core files overwrite, please. Use ocmod and necessary css etc files. At the end of work, you can check functionality with Google tag manager, I will do ...
For the past 1-3 months, I've been experiencing consistent problems with pixel tracking and ad campaign performance in my Shopify store. I need an expert who can: - Accurately diagnose the root causes of these issues. - Implement effective solutions for pixel tracking problems. - Optimize ad campaign performance to ensure reliable operation. Ideal applicants should have a strong background in Shopify and Facebook Ads management, with particular expertise in pixel tracking and troubleshooting. Critical thinking and problem-solving skills are essential, as frequent issues come up every time I examine the campaigns. Prompt resolution of these problems is my top priority. Don't hesitate to submit a bid if you can offer professional, reliable assistance.
I am aiming to initiate a B2B marketing campaign targeting medium-sized businesses and large corporations in India. The main objectives of these marketing efforts include lead generation and driving is crucial for the freelancer to propose a comprehensive, multi-faceted strategy to achieve the campaign goals. Key skills and experience required: - Proven experience in running effective B2B marketing campaigns ( Linkedin Campaigns are a plus ) - Understanding of Indian business market. - Ability to use various marketing channels effectively and efficiently. - Ability to create a broader marketing strategy for the company. - Experience in Account Based Marketing in India
I'm seeking an expert in performance marketing with a focus on social media platforms. The primary goal of this project is to increase online sales. This includes ...attract potential customers to my website and convert them into successful sales. Ideal Skills and Experience: - A strong understanding of the social media landscape and online sales conversion. - Proven experience in creating and managing performance marketing campaigns. - Effective communication skills with the ability to provide consistent updates on campaign progress and results. Key Responsibilities: - Develop and execute a marketing campaign designed to increase online sales. - Create compelling content suitable for potential customers. - Improve conversion rates through the effective use of social ...
My primary aim is to generate significant leads and sales for my co-working business. I'm targeting a global audience specifically interested in co-working spaces. I'm seeking an experienced digital marketer who can: - Create a compelling campaign that attracts and engages individuals interested in co-working. - Utilize diverse platforms and strategies to reach out to a global audience. - Generate new leads that can be converted into sales. - Constantly optimize the campaign based on performance. Ideal skills and experience for the job would include SEO, content creation, PPC campaigns management, social media marketing, and a proven track record in similar projects.
...seasoned Android software developer capable of resolving an issue I'm experiencing with the Google Play update. My app is not updating properly, while no explicit error messages are spotted, causing some functional operational inconvenience. Your duties will include diagnosing the issue, developing a solution, and implementing it effectively. - Determine the cause of "App not updating" issue - Repair the update mechanism to ensure smooth functionality - Ensure that no error messages occur during the update process. Ideal skills needed: - Extensive experience with Android app development - Skilled in Android SDK and Kotlin/Java. - Exceptional debugging and troubleshooting abilities. - Proficient in Google Play Store processes and policies. Please note th...
I'm in need of a proficient Active Campaign expert to help manage automations, develop effective templates, and execute client nurturing strategies. You will need - Comprehensive understanding of Active Campaign. - Proven experience setting up a range of automations in AC. - Capability to design and modify various email templates. Your proposal should include details of relevant past work, your level of experience. You will be part of a team we manage in Trello and will work hourly using time tracker please. We have many tasks but nothing in the queuue right now so next task is not known exactly, it will most likely be a nurture automation edit or a new template or improving design on existing templates. Pls no AI replies, no placeholders.
Hi to all Our objective is to rebuild a new website using new technologies, while also showcasing a potential marketing campaign afterwards. current website Website Design and Aesthetics • Minimalist Design Embrace a minimalist design that focuses on content and user experience, avoiding clutter. Analysis: The current design is cluttered, detracting from the user's focus on key elements. • Color Psychology Utilize color psychology to evoke specific emotions, choosing a palette that inspires confidence and action. Analysis: The site's color scheme is overly complex, leading to user distraction. • Typography Select readable, web-friendly typography that enhances readability and user experience. Analysis: The use of multiple, hard-to-...
I need an expert in AdSense who can boost my website traffic, optimize ad placements, and, as a result, improve ad revenue. As a newcomer to AdSense, help is needed to successfully implement it on my CMS. The ideal freelancer should have: - Proven experience in managing successful AdSense campaigns - Strong understanding of traffic growth strategies - Ability to optimize ad placements for improved visibility and revenue - Experience with CMS platforms Your expertise in these areas should move my project to new heights. Please include any relevant experience when bidding.
I'm searching for a professional who can create a Klaviyo template for my email flows and campaigns, syncing perfectly with the brand guidelines of www.rustydc.co.nz. Key Features Needed: - Customizable layouts - Personalization options - Mobile responsiveness Brand Guidelines: - Our logo, color palette, typography, and brand imagery should be incorporated in the design. Objectives: - Our major aim is to drive sales with this template. Desired Skills: - Experience in creating Klaviyo templates - Proficient understanding of branding and design - Strong communication skills - Attention to details in design - Previous experience in creating sales-focused email campaigns.
...leads. Our goal is not only to increase brand awareness but also drive website traffic and generate sales leads. We need someone who can tailor these strategies to appeal to our young demographic. Experience in digital marketing targeting teenagers and young adults will be beneficial for this role. A creative approach to problem-solving and an ability to think 'outside-the-box' to achieve our campaign goals are essential traits for this job....
I am looking for a digital marketer(BASED at GURGAON/FARIDABAD) skilled across multiple platforms. Your role would be key in ramping up our online and offline presence. The role would cover the following: 1. Social Media Management: You would handle our social media profiles on Facebook, Instagram, LinkedIn, as well as managing our YouTube ad campaign. Having a knack for creating engaging content and managing interactions is highly essential. 2. SEO: Your proficiency in SEO would help springboard our brand to the top of search results. 3. Email Marketing: We need you to articulate persuasive and engaging mails to our target audience. I need this project to kick-off as soon as possible. Solid experience in these areas is critical, along with a portfolio of past successes to sho...
...was expected to have a robust understanding to distribute and maximize our content reach through Google search engine, Facebook, LinkedIn, Youtube, Email Marketing, and Whats App. Your role will be central in providing strategic approaches to geographically amplify our content, with a primary focus on expansion at a national level. Skills and experiences that would be ideal for this job include: - Proven experience in digital marketing, particularly within our industry - Experience in identifying target audiences and devising campaigns that engage, inform, and motivate - Solid knowledge of website analytics tools and social media channels - Experience in setting up and optimizing Google Adwords campaigns would be a plus Please respond with a brief outline of yo...
I'm in need of a skilled social media marketer who can effectively use Facebook to elevate my brand recognition and drive targeted traffic towards my website. My principal goal lies in: - Increasing brand awareness - Driving websi...in previous Facebook marketing campaigns reaching small business owners. Skills and Experience: - Expertise in Facebook Advertising - Knowledge of the food service industry - Proven track record in brand promotion and generating website traffic - Proficiency in audience targeting (specifically small business owners) Your responsibility will be to devise and execute a compelling Facebook campaign tailored for small business owners in the food service sector. Your success will be measured by increased brand visibility and tangible uplift in w...
I need a Google Ads specialist with substantial experience in executing highly targeted campaigns. My primary goal is to significantly increase our website traffic to potentially elevate our service bookings. The focus is exclusively on local customers to enhance our neighborhood presence. Ideal skills and expertise for this project: - Proficiency in Google Ads and local SEO - Proven track record in driving website traffic and leads - Deep understanding of advertising strategies for service-oriented businesses - Ability to fine-tune the campaign based on site engagement and conversion rates - Strong analytical skills to monitor ad performance and generate detailed reports If you have the relevant skills and experience, I look forward to your bid.
...media marketing, SEO, Google Ads, and Facebook Ads. You'll be focusing on platforms like Facebook, Instagram, and Google. Key Areas of Focus: - Social Media Marketing: Develop effective strategies and captivating content to promote engagement, expand reach, and support overall brand goals on Facebook and Instagram. - Search Engine Optimization (SEO): Enhance website visibility to increase traffic and improve our positioning in search engine rankings. Your strategies should also generate actionable leads and conversions. Ideal Skills: - Proven experience with Google Ads and Facebook Ads - Proficient in effective SEO strategies - Solid understanding of social media platforms, especially Facebook and Instagram - Strong analytical skills to track and optimize ...
...This role requires proficiency in Figma for creating static designs, as well as familiarity with Notion and ClickUp for project management and collaboration. Key Responsibilities: Design eye-catching and effective static ads for Meta platforms according to the briefs provided by our Creative Strategist. Utilize Figma to create high-quality static visuals that align with our brand identity and campaign goals. Collaborate closely with the marketing and creative teams to understand project requirements and deliver designs that meet or exceed expectations. Review and interpret creative briefs available on Notion to ensure all designs meet the specified requirements and messaging. Manage and prioritize design tasks effectively using ClickUp, ensuring timely delivery of all ad creat...
...someone who's really good with Google Sheets especially when it comes to formulas and advanced features. Our job is to make it easier to combine all the information about our agents' work. We have only 6 agents So, what we want is to keep track of how many tasks each agent completes, record that in Google Sheets, and then organize it neatly on another sheet. We also want to figure out things like the total number of tasks done overall and how many were successful. It's about using simple formulas Here's what we need: 1. Record Data: 6 Agents enter their completed tasks into Google Sheets. It's only 5 or 6 fields 2. Consolidation: We need to combine all this data from different agents into one place 3. Analysis: We want to use formulas ...
I'm aiming to embark on a Google ad campaign with the main objective of increasing traffic to my website. To measure the efficiency of the campaign, the key performance indicator I'll be valuing most is the Click-through Rate (CTR). The campaign is meant to draw the attention of home owners / investors aged 26-45 years. Therefore, experience with marketing or advertising to this particular demographic will prove beneficial. Your knowledge of Google AdWords is essential, along with an understanding of how to boost CTR effectively.
I'm currently confronted with damaging search results - appearing on the first page of google that I'd like to relegate to the third page or beyond. Despite identifying the detrimental search terms, I haven't yet employed any strategies or techniques to achieve this. I am seeking a specialist with a strong grounding in: • Search Engine Optimization techniques • Online reputation management • Content creation and marketing The objective is to douse the damaging search result's visibility and regain control over my online reputation. So, experience in this domain is crucial.
In my senior project, I am planning to perform an engine swap on my Honda Civic. I am seeking an expert in crowdfunding campaign creation and promotion, specifically on GoFundMe, to help raise the required $4,500 for the project. The successful freelancer should have: - Proven experience with GoFundMe or similar platforms - A strong understanding of how to market and promote crowdfunding campaigns - The ability to create engaging content that can attract donors Deliverables: - A fully set up and active GoFundMe campaign - Marketing and promotional strategies for the campaign - Regular campaign updates and adjustments based on its performance - Achievement of our goal of $4,500 The engine to be used for the swap will not be an aftermarket performance or hybri...
I am seeking an expert in Google Slides who can turn my rudimentary slides into a captivating presentation experience. The final product should be professional yet engaging for high school students; these are the essentials I'll need from you: - Incorporation of eye-catching visuals: modern, striking imagery, and graphical elements that arrest attention. - Clear and concise content: each slide should have no superfluous information - only straightforward, easy-to-understand content. Written communication skills should be one of your strengths. - Branding consistency: I will provide our organization's logo Having experience designing educational or tutoring materials is preferred, as understanding the target audience - high school teenagers - may influence your design c...
I am looking a digital marketer who promote my online tution or coaching centre. This role ideally suits someone who has previous experience in digital marketing within the education sector or has effectively engaged with high school students through similar campaigns in different industries. The ability to use data and insights to measure campaign impact and adjust strategies is a must-have.
I am seeking a professional with proficiency in Google Analytics 4, Google Tag Manager, and Google Ads to ensure accurate tracking of my Shopify website. This project will ideally be executed via Google Meet. Key tasks will include: - Setting up Google Analytics 4, Google Tag Manager, and Google Ads for comprehensive insight into website traffic, ad targeting, and conversions. - Implementing custom event tracking, e-commerce tracking, and cross-domain tracking for a more in-depth understanding of user interactions and e-commerce performance. - Tracking ad spend to optimize budget allocation and improve return on ad spend. Skills and Experience: The ideal candidate will be well-versed in Google's suite of platforms, have previous...
I need a meticulously researched and detailed 10-page paper on the Birmingham Campaign, aiming to cover three main aspects: 1. A Historical Overview I expect the paper to provide a thorough historical perspective of the campaign, objectively laying down the series of events leading up to it. Notably, the paper should delve into the sociopolitical climate and key factors that sparked the need for such a campaign. 2. Tactics Used The paper should include the tactical strategies deployed during the campaign, from non-violent protests to sit-ins, outlining the efficacy of these tactics throughout the campaign. 3. Impact on the Civil Rights Movement Lastly, the paper should evaluate the outcomes of the campaign and its consequential effect on the C...
I require an experienced freelancer to set up a Google AdWords account for my business. I'm specifically interested in running ads for app installation to boost my application's exposure. Ads should focus on both Google Play Store and Apple App Store platforms. Though the target audience wasn't specified, insightful targeting is a necessity. Ideal skills would include expertise in Google AdWords, proficiency in digital advertising, and a strong understanding of both Android and iOS marketplaces. Experience in audience targeting, even with limited information, is an added advantage.
I need someone to manage apk releases on Google Console for the purpose of keeping my account active. While there are no specific changes or updates required at this point, an understanding of Google's requirements for maintaining an active account is crucial. Please review any guidelines provided by Google regarding the frequency of updates. The goal of this project is to release updates as and when required by Google. I have the last source code and apk used by last Freelancer Key requirements: - Fast turnaround so account doesn't close must be done before 16/03/2024 - Experience with Google Console and apk file management - Understanding of Google's requirements for maintaining active status - Availability to release updates as required by ...
I am looking to engage a social media marketer to develop comprehensive campaigns ac...and Twitter. To meet the requirements of this job, I expect the following from you: - Experience in developing, implementing, and running campaigns on all three platforms. - Expert knowledge of the algorithms and audience engagement strategies specific to each platform. - Demonstrated ability to target and engage with my specific audience: young adults and professionals. The goal for this campaign is threefold: - Increasing brand awareness. - Driving website traffic. - Generating leads. I am looking to hire someone with a strategic mind, as they will be responsible for proposing the most effective methods to achieve these goals. Past experience with similar target demographics will be highly...
...the campaign before applying thanks This is an urgent job that needs to start ASAP Please see the campaign info on the attachments and look at the campaign I need the campaign to hit its target Can you do this? It is a requirement of this job I would like this promoted through free marketing I am seeking an experienced marketer for a targeted project. The aim is to use affiliate marketing, digital marketing, and social media marketing to promote my campaign. - Target Audience: we have a very wide demographic. - Social Media Platforms: Though we're open to suggestions, the freelancer would be given the freedom to choose the most suitable platforms to reach the target audience effectively. - Timeline: This is a prompt project that needs to ...
I'm looking for a specialist in Facebook advertising to help increase brand awareness for my business. Your core responsibilities will be: - Creating engaging Facebook Ads - Strategically targeting an international demographic aged 25-34 - Monitoring ad performance and making necessary adjustments Your experience in Facebook Ad Manager is paramount. An understanding of international markets and their nuances, coupled with creativity in capturing attention will be valued. Previous success stories with similar campaigns will be highly regarded.
We need an experienced web developer to construct a reward-based system website which is interactive, engaging and centered around our customers. Design Requirements: The ...strong understanding of user experience principles. It's also important that you can ensure secure handling of user data, particularly in the user login and points tracking systems. Marketing insights or previous experience with customer loyalty systems would be a bonus. How to Apply: If you are passionate about creating engaging and immersive web experiences and are excited to be part of our campaign, please submit your proposal along with examples of your previous work. In your proposal, please outline your approach to building the interactive website and any relevant experience or expertise you brin...
As a technology marketer for business owner, I'm seeking a specialist capable of creating effective lead-generating marketing campaigns using Hubspot. The perfect freelancer for this task has: Basically, content, product and manage through HS. • Noteworthy experience with using Hubspot for the technology industry specifically. • Demonstrated success in lead generation through marketing campaigns. • The ability to strategize and implement marketing plans. Strategic planning skills Wrokflow Structural architech Your task will be focused on designing and executing marketing campaigns that generate viable leads for the business. Show me your prowess with Hubspot and let's boost our prospects together. Long term work.
...be up-to-date with the latest trends, content strategy and algorithm changes on these platforms. 2. Creating and publishing Informative content: The ideal candidate should have a knack for crafting engaging textual content augmented with stunning imagery. Your content should be geared towards piquing audience interest in our services. 3. Generating Leads and Sales: The ultimate goal of this campaign is to generate leads that translate into sales. You should have a proven track record in creating effective social media ad campaigns that drive sales and enhance customer conversion rates. Ideal skills and experience: - Experience in managing commercial Facebook, Instagram and TikTok accounts - Ability to create compelling ads and informative content (text and images) - Experienc...
I'm in search of a skilled marketer to help drive traffic to my site. The primary aim of this campaign is increasing site visits, requiring someone well-versed in three key areas: - Social Media Marketing: Craft engaging, share-worthy content that truly resonates with our target demographics - millennials and parents. - Content Marketing: You should be able to develop and implement an effective content strategy that not only interests our audience, but also drives them to check out our website. - Email Marketing: Leverage email marketing to nurture our list, serving them valuable content that compels them to visit our site more often. Experience in successfully reaching millennials and parents is highly desirable. Expect to provide samples of your past marketing campaig...
Business Advertising Management to increase sales. Facebook and Instagram advertising services Google AdWords services Pinterest advertising services Conversion tracking setup
Hi Akriti, I hope all is well with you. Recently you created a googlesheets dashboard for me. As I have used the sheet over the last several days, Ive realized that there are some things not working. Would you mind doing a quick look for me & let me know what the issue is, how it can be avoided and how I should continue to add data going forward? I also have one additional thing Id like to add. I can add more details in a separate message because I about about to exceed the character limit.
...ranking to propel my counseling services website for NEET (National Eligibility cum Entrance Test-Undergraduate) students into the top spot on Google search results within one month. Please note that payment is contingent on the website reaching first page ranking on Google. Key responsibilities include: - Evaluating the website’s current SEO status - Developing and implementing a robust SEO strategy to improve search engine ranking - Applying various advanced techniques for achieving desired results The ideal candidate should: - Have proven expertise in ranking websites on Google's first page - Possess a deep understanding of the algorithms used by Google - Be highly knowledgeable in SEO best practices - Possess excellent problem-solving abilities a...
Hey there, I’m looking for someone to work on this brief. Let me know if it looks like something you can help with. ? Requirements: Looking for a developer capable of building a script with Python, React or PHP. The script should collect Google reviews for a particular company and publish those reviews as a widget on a website. The widget should include 'rich data' or structured data for optimal SEO. The script's functionality should not be limited to scraping reviews but should also ensure the SEO optimization of the collected data for embedding as a widget on a website. I have a design in Figma. ? Budget: Around $35 ⏱️ Timeline: March 14, 2024
We need a professional SEO writer who can craft an article around 500 words that will attract readers and ascend our website's ranking. (MUST BE PERSONALLY WRITTEN, NOT AI or Chat GPT, as we will run it through AI checkers before we sign off) thank you. Given the absence of requirements for freelancer applications, it is suggested to offer details of: -Past relevant work -Professional experience in the field -A thoughtful, detailed proposal for the project
I am seeking a savvy online marketer, particularly versed in Facebook marketing, to significantly increase traffic to my website. The ideal freelancer will emp...particularly versed in Facebook marketing, to significantly increase traffic to my website. The ideal freelancer will employ strategic tactics to attract and engage a larger audience. Tasks will include: - Crafting compelling posts to promote website - Managing ad campaigns - make logo for company Skills and Experience: - Proven success in generating website traffic via Facebook - Proficiency in ad campaign management - Excellent knowledge of Facebook's algorithm - Strong communication and community-building skills - Experience in content creation Please provide examples of previous projects where traffic was measur...
...successfully built through my work in the literary world and in television and radio, I'm looking for a savvy Social Marketing Expert. You will be required to: - Manage and optimize my social media platforms - Create engaging and targeted advertisements - Handle my robust email campaign Your tasks will revolve around a specific demographic, mainly. The ideal candidate for this task should have: - In-depth knowledge and understanding of social media platforms and their respective users - Proven experience in email campaign management - Creativity in creating well-targeted and engaging advertisements - Problem-solving skills, specifically in email delivery issues ************************************************************ This job is kind of unique. To keep...
...be good at grasping our brand style, knowing our audience, and understanding the industry to create strategies that connect and get people involved. Key Responsibilities: Crafting visually appealing and on-brand content for Facebook and Instagram. Developing and implementing targeted social media strategies to increase brand awareness and engagement. Utilizing analytics to track and optimize campaign performance. Requirements: Proven experience in social media marketing with demonstrable success. Knowledge on non-profit organization marketing Proficiency in creating content for Facebook and Instagram. Excellent communication skills and a collaborative mindset. If you are excited about the prospect of making a significant impact and have the expertise to elevate our brand thr...