Logo Campaign Design

  • Status: Closed
  • Prize: $350
  • Entries Received: 19
  • Winner: bresticmarv

Contest Brief

I would like to create an add campaign that illustrates positive imagery towards Canadian pipelines. This add will be promoted by Western Canadian Road Builders. I would like a clean Canadian map cartoon outline starting at Manitoba, going through Saskatchewan, Alberta, British Columbia to the coastline with pipelines connecting it all (at BC coast show oil barges, sail boats, birds flying) make it peaceful and look environmental . Instead of black oil in the pipelines, it could be a pipeline of black roads, with a yellow dashed centerline. The add is "Roadbuilders Support Pipelines".
Perhaps along the way, show infrastructure and how it all connects us all.
I have included photos of the association's logos. I Don't think their logo needs to included directly, but maybe 2 excavators connecting the pipeline in Alberta could have like "ARHCA" inside pipe. Or A truck with a trailer hauling through Saskatchewan could have SHCA on the trailers. Try to incorporate mountains in Alberta and B.C, Saskatchewan and Manitoba are more like prairies. I have included the routes of the Keystone pipeline, Enbridge and Trans mountain. We could show the Key stone starting at the USA boarder and then use the enbridge and trans mountain lines as the route for the cartoon photo. It would be good to include some random pump jacks in the photos and greenery (environmental)

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Public Clarification Board

  • alexfreelancepin
    alexfreelancepin
    • 1 month ago

    Hi how are you. Do you want a logo or an infographic? I remain attentive to your comments

    • 1 month ago
    1. aarnill
      Contest Holder
      • 1 month ago

      Hi, thanks for asking. I would prefer Infographic. People have been submitting logos but its not what I'm going for.

      • 1 month ago

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