I need a product designer for a cool backpack design
- Status: Closed
- Prize: €100
- Entries Received: 13
- Winner: paolorosini
we are LYKKE Berlin, a small German startup selling high-quality, stylish backpacks. For our next product, I need a great backpack product design.
Here you can find my next backpack idea (only considering the functionalities!!):
https://www.amazon.com/dp/B07FVLB6ZW/ref=twister_B07FN4TTTG?_encoding=UTF8&psc=1 (in the following text referred to as "Amazon backpack") or this product with a similar design and functionalities:
[login to view URL] (in the following text referred to as "Jost backpack").
Both products have in common that they can be used both as bag as well as a backpack. I like the functionalities of the Amazon backpack (that it has many compartments in the inside) but I do not like the design of the Amazon backpack at all. We are targeting a younger target group and competitor brands are for example Kapten & Son and Sandqvist with their stylish backpacks. The second link, the Jost backpack comes closer to our target design.
I need a backpack design that is from the functionalities similar to both of the links above but looks much cooler and younger, but also chic. I want to have a chic Scandinavian look!! No barbie or playful design, but clean and stylish (and please without this strap in the middle, I really do not like the Amazon design, but only the shape!!). Please have a look at brands Kapten & son for backpacks as well as Sandqvist and Ucon Acrobatics. Attached you can also find pictures from backpacks designs I like a lot (but only as brand inspiration, not for the shape!) as well as one of our product designs (the first picture is one of our designs to get a feeling for our brand). Our backpack should fit the look of our brand (it does not have to look similar, but it should follow the same style, meaning scandinavian and clean).
To sum it up, I need a backpack design with the following aspects in mind:
shape: similar like in the links above (can be used as handbag and backpack, but the backpack should be in the focus) but Scandinavian, clean and chic look (see the pictures attached, it should really follow this style!!); this means NO barbie chic, plastic backpack, playful style etc. We use high-quality materials and the shape and look should follow that, too. We normally use leather or velours leather (can also be canvas), a silver logo and a clean look. It should also be a functional backpack, meaning many smart compartments included.
target group: young, stylish women in university age mostly
positioning: it should not be an "everywhere" design backpack that you can buy at Amazon for 20$ but we target a more stylish segment with a price range of 60-80$.
competitor looks that I like: Kapten & Son (especially their "Umea" backpack) and Sandqvist as well as Ucon Acrobatics
Looking forward to your designs!!
“He was very diligent and wanted to deliver the best design; he also read my briefing carefully and delivered according to the briefing. Overall great experience!”