Develop a PPC(Adwords) Marketing Plan

  • Status: Closed
  • Prize: $440
  • Entries Received: 14

Contest Brief

Hi everyone.

We are looking for a professional to create a PPC marketing Campaign Plan for our business. What are willing to get: Detailed PPC(AdWords) Marketing Plan, that will be used in future by one of our staff to actually create and manage the campaign. We are aiming at highest ROI, and are only interested in attracting the right opportunities for the right money.

How to win:
1. Factors impacting the selection:
a. Your Realism - Adequacy of Numbers Provided
b. Your Proficiency – No Generalities, numbers only
c. Your understanding of our company, our products, our clients and what we want to achieve
2. Comment on other Submissions and explain why their work is not realistic/adequate/relevant.

PPC Marketing Plan will be divided in 3 sections:

1. Strategy
a. Strategy Overview (Goals, ROI-Conversion Targets, Milestones) (how much it will cost, what we will get and over what period of time)
b. Detailed Strategy Description (with brief explanations)
-Campaign Schedule
-Budget ( we are aiming to begin with $150 Aud per week
-Search Geography
-Bidding Strategy(which and WHY)
-Search Network ( which and why)
-Keywords (we are not aiming at 1m+ useless keywords, only the ones that will give highest ROI and will work with our goals)
-Negative Words (check company info file)
-Dynamic Search (Needed or not and why)
-Phrase Match (which and why)
-Site Links (Needed or not and why) ( Projects, About Us, Contact Us)
-Other Features that are important to implement (no generalities please)
2. Detailed Ads Structure
-How many Keywords
-How many Ad Groups
-How many Ads
3. Detailed Instructions
-How to set up a campaign
-How to write Ads (what to include, what not to, how many ads per keyword/ad group)
-How to Measure the performance (how often to check and what benchmarks to rely on)
-How to improve Ads Score (No generalities! Step 1 - look for this, Step 2 - fix this etc)
-How a proper campaign report should look like

Please check the Company Info File.

If you have any questions, feel free to ask

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Public Clarification Board

  • abhinavdeva
    • 11 months ago

    hey, please see the document attached within so as to understand my work. i didn't upload it as no one else did. But i atleast tried, so can you please review it for once.

    • 11 months ago
    1. abhinavdeva
      • 11 months ago

      i can't find my entry in here. i am about to update the document.

      • 11 months ago
    2. abhinavdeva
      • 11 months ago

      Hello CH, i can't find my entry. i don't know what had happened. please contact me for my updated document.

      • 11 months ago
  • trackback191
    • 12 months ago

    I am working on this. plz wait for my entry

    • 12 months ago
  • sandyagg
    • 12 months ago

    I can set your adwords campaign, I checked your doc of details, We are having 4+ yrs experience in PPC. we do both FB Ads and Google Adwords. We are good in designing the strategy and search, display, video ads. Our campaigns exhibit lowest CPC and Highest ROI.
    we setting up new campaigns, Keywords analysis, high quality score Ads writing (text, display and video)
    do Campaign monitor, Landing page suggestions, Tracking code installation, Traffic analysis
    we Charge Only USD $200 (monthly) for google adword.

    • 12 months ago
    1. keywordadw
      • 12 months ago

      As requested by the contest creator, here my comment on this entry: lack of strategy, lack of data, lack of actual expertise into AdWords, looks like no experience in the Australian market whatsoever and it feels to me that this entry it's just a standard copy and paste (believe me I've been here long enough). Despite the cheap monthly fee, choosing someone outside Australia would be extremely risky, due to the reasons that I explained above.

      • 12 months ago

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