Copywriting

Status: Closed
Prize: $80
Entries Received: 4
Winner: Christineslim

Winner

Contest Brief

I run an online wine retail business in Singapore specialising in South African wines, and offering great value on world-class, award winning South African wines. I would like to develop copy for my website to communicate:
1. Our passion for South African wines one of the most underrated best wines in the world, and our enthusiasm to share this with others;
2. We offer value on great wines, given the exorbitant price of wine (alcohol in general) in Singapore.
3. We can source any wine from South Africa on behalf of our customers for special orders

My current website is: winetoshare.com.

The copy writing should include copy for the following pages on the website:
Home page
About Us Page
Shop/Collection introduction
Our Favorites

Please refer to winetoshare.com for the website pages where copy is required.

I am currently in the middle of transforming and re-positioning the business from a bulk/wholesale wine seller to a retail business with a 'members/ by-invitation' section that allows members to join our bulk orders where they enjoy even better wholesale prices.

The tone I'd like to evoke is:
1. 'We know our South African wines very well' but without sounding like a know-it-all.
2. Fun, friendly, approachable, relaxed, always keen to share a good deal.
3. South African winemakers have a long wine-making history but they don't always conform to rules (unlike the French), they are more free-spirited and I'd like our brand to come across this way.

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Employer Feedback

“Christine is very professional, warm and engaging. From the work she provided, it is clear that she took the time to do her own research on the subject, and added more information and depth to the content. She got my brief spot on with the tone that I was looking for.”

WineToShare, Singapore.

Top entries from this contest

Christineslim Australia

1
annieemason United Kingdom

0
kmeredith1 Australia

0
TaniaM9 New Zealand

0

View More Entries

Public Clarification Board

TaniaM9
- 5 years ago
Hi there, sorry to ask but just to clarify, you're after new content to replace/merge with the existing content?
- 5 years ago
1. Contest Holder
  - 5 years ago
  I am looking for fresh content using the information I currently have on my website. Please have a look at my reply to Jonathan for more information on my re-positioning plan for the business. Thanks Tania!
  - 5 years ago
2. TaniaM9
  - 5 years ago
  Perfect thank you, very good explaination.
  - 5 years ago
Contest Holder
- 5 years ago
Hi, Jonathan, yes you have the first part right. I have been informally ordering wine shipments (no profit, just sharing the bulk order with friends to group together and reach a volume, split costs, etc...) I turned this into a business with Wine To Share, getting people to join the Bulk Order so that they can get the wine at 'wholesale' prices vs retail (wine sold at retail in Singapore is very expensive). However, I am finding that people don't have the space to store more than 12 bottles of wine at a time (space constraints in Singapore). Hence, I am moving towards a retail business model. BUT I still have the Bulk Order available for regular/loyal customers and friends who want to participate and have the space to store lots of wine. My focus will be the RETAIL side now, and the Bulk Order is by request/invitation.
- 5 years ago
1. Laowaiman2009
  - 5 years ago
  Thank you! That makes sense.
  - 5 years ago
jhcibils
- 5 years ago
please #guaranteed
- 5 years ago
Laowaiman2009
- 5 years ago
Hello -- I just want to see if I have this right. Since the early 2000's, you have been informally ordering wine shipments from South Africa for yourself and your friends. Now you are selling access to wholesale prices on South African wine in the form of online memberships? I ask because if this is correct it's an expansion of your wholesale operation rather than a repositioning. I just want to get it right before I start writing.
- 5 years ago
zedish
- 5 years ago
#guaranteed
- 5 years ago
zedish
- 5 years ago
#increaseprize #increaseprize #increaseprize
- 5 years ago
Contest Holder
- 5 years ago
Home page copy; About us copy; Shop / Collection copy;
- 5 years ago
Contest Holder
- 5 years ago
It's just to write the content for the website. It should cover:
- 5 years ago
Charis
- 5 years ago
Is this project to develop the website and write the content or just to write the content?
- 5 years ago