Circumnavigating Sailors need Logo designed for their blog/vlog
- Status: Closed
- Prize: $100
- Entries Received: 5
- Winner: dezineer2
We are setting sail on 1st July on a 6 year circumnavigation, taking in Australia, South East Asia, Indian Ocean, Africa, South Atlantic, Brazil, Northern Europe, Mediterranean, Caribbean, South Pacific.
Our yacht is a custom designed 50' steel ketch called "Steel Sapphire", with a navy blue hull - she's beautiful.
We're going to be maintaining a blog at [login to view URL], as well as Instagram and Facebook pages, and ultimately probably a vlog as well, and we need a really beautiful logo to help establish our brand.
You can check out our instagram page at [login to view URL] to get more of a sense of the boat and our vibe. I'm currently building the website in Squarespace but obviously will need the logo for that.
Sailing blogs/vlogs are now a well-established niche, and you can see some interesting logos from some of the major players in this space at the following links:
[login to view URL]
[login to view URL]
[login to view URL] (see the orange banner half way down the page)
[login to view URL]
[login to view URL] (wordmark with cool typography above the banner, awesome logo below the banner).
The following are the key elements we'd like to see contained in our logo:
1.) Our brand name: "Sailing Steel Sapphire" - this may be contained within the graphical element of the logo itself, or may be a wordmark locked up with the graphical element in an interesting typeface.
2.) Our tag-line/slogan: "Life Underway"
3.) One or more of the following visual elements: Silhouette of a ketch**, waves, the globe, ships wheel, compass.
** A ketch is a visually distinctive type of sailing yacht, in that it has two masts (the front one taller than the rear one), and thus flies at least three sails, rather than the more typical two. You should search google images for "Ketch Yacht" to see examples, and I will also upload some pictures of our actual yacht, "Steel Sapphire" as part of this brief.
Note that if you are using a silhouette of a ketch, or just the three sails motif, it should ideally be pointing to the right.
In terms of typography, the vibe we're aiming for is "relaxed, curious, open-minded, adventurous, fun", but also more focused than carefree or hippy.
One of the defining features of our boat is its navy-coloured hull - it's definitely unusual, and should form a key part of our colour scheme.
Secondary colours should either be Cream and Tan (hence Navy/Cream/Tan in approximately 60/30/10 ratio), or Gold (and thus Navy/gold in a 80/20 ratio).
For the successful designer, there will be other work to come in the short and medium term, as follows:
- Boat Card (like a business card, you give to other cruisers) - this will end up very much in the same visual space as the logo.
- Boat Stamp - this is an offical inkstamp that you need to clear customs and immigration when you enter other countries by sea - this will be a more formal piece of design, pared back for official purposes, but likely to borrow some visual elements from the logo.
- Graphics for merchandise - T-shirts, Jackets, Caps etc
“Tayyab was the most creative of all participants in our contest, submitting 7 or 8 completely different designs. He was prepared to respect the brief, but also to push it a couple fo times in different directions to see how we felt. While the contest was still active, I gave him feedback on several of his designs, and he always tried to apply my requested changes, even when on occasion he felt it would not be helpful to the design - when that happened he respectfully pointed that out and provided alternatives. When one of his designs was selected, Tayyab then went out of his way to ensure we were happy with the final files, including some minor tweaks and providing many different files formats and sizes. Finally, I had mentioned in my initial brief that I would have a subsequent job to award to the winner - Tayyab insisted on completing that free of charge, and once again was incredibly responsive and helpful. ”