Branding Package

  • Status: Pending
  • Prize: $150
  • Entries Received: 23

Contest Brief

NOTE: The artist that wins this contest will have many more additional projects required coming out of this project to design merchandise and other derivatives of this work. Please ensure availability! :)

Need a branding package for a new arts festival focused on using light as a medium.

Will need a logo adapted to multiple sizes, flyer, color/font guidelines and social media backgrounds.

The name of the festival is IllumiNation NYC and it will take place from 7PM - 11PM (sunset-dark) during the winter under the manhattan bridge (DUMBO, NYC).

Creative Brief:
1) We would like to start with the flyer (2550x3300), and then extract a "powerpoint slide" title card from the flyer (1280x720), and then a logo from that slide (size of logo can be flexible).

2) We would like the flyer to start with natural earthy colors coming from the top (think sunset), and more urban neon laser-like colors coming from the bottom -- all to blend toward the middle where the logo emerges.

3) The logo should say IllumiNation, but utilize the skyline and/or bridge as the neon silouhette for the letters. Feel free to get creative with this - these are just rough ideas of vision.

4) We envision the NYC part of IllumiNation NYC to be somewhat separated visually from IllumiNation -- for example, the IllumiNation should be more integrated into the general look-and-feel, but the NYC could be in neon script to the side of it.


Here is a pinterest board ([login to view URL])
to show the range of styles we are interested in blending:
(painted sunset ([login to view URL]),
neon illustrated towers ([login to view URL]) ([login to view URL]),
what the actual bridge/location looks like ([login to view URL]) ([login to view URL]),
what the neon handwritten NYC could look like ([login to view URL]),
and an idea of what kind of package we want to get back ([login to view URL]).

6) Please add a placeholder for a date range and times (i.e., three lines: November 13 - 15 || 7PM - 11PM || DUMBO, NYC).

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