Brand Guidelines for Pelican Music
- Status: Closed
- Prize: £100
- Entries Received: 45
- Winner: merumedia
Contest Brief
Pelican Music provide high quality instrumental & music theory training for young musicians. We're looking to create a more developed brand identity, typography and colour palette.
Please read the brief carefully! We've tried to be clear about what do/don't want and will reject entries which ignore this guidance.
We have a logo we're really happy with (attached) but we have been inconsistent in terms of our wider brand (merchandise, typography and colour etc). We already have a website (linked below) and have had t-shirts etc made, but we're now looking to settle on a set of colours and fonts we can pair with our logo and roll out across all existing and new stationary (notebooks etc), business cards, flyers, t-shirts and more.
See attached brand examples for the kind of thing we're looking for.
THE FOLLOWING WILL BE RATED AND CONSIDERED:
1. A palette of colours which work well together (stick to ~5 max). See attached for *examples* of colours we like.
2. A title and content typeface (can be different) - should work with the logo and across paper/document/web
3. (optional) A logo typeface - we like the typeface on our logo but are open to changing it if required
THE FOLLOWING WILL BE REJECTED
- Any major changes to our base logo (attached)
- Any designs where the logo is not a single, solid colour (i.e., gradients or multiple-colors)
- Any designs which don't include a colour palette and typography guide
We'd ideally prefer our logo to be white-on-colour if colour is used.
Resources:
I've attached some examples of what we have now, as well as a (very rough) example of colours we like. Very keen that we see something better and more cohesive though as these were put together in 5m! We'd like to see a well thought through and complementary colour palette. Happy to provide any additional context or reference imagery needed.
Reference links:
- Our site: https://www.pelican-music.co.uk
- Inspiration (not expecting anything quite so comprehensive!): https://blog.hubspot.com/marketing/examples-brand-style-guides
- Example brand guidelines: https://dmeu2ky7yoz4d.cloudfront.net/alchemy-attachments/2017/04/07/05/35/13/aae94df7-d1e2-4e1a-8385-0379a475286a/FrugallySustainableBrandGuidelines.pdf
- https://www.freelancer.com/showcase/i/healthy-food-platforms-brand-board/127125
- https://www.freelancer.com/showcase/i/develop-a-brand-identity-for-an-album-print-company/87747
Recommended Skills
Top entries from this contest
-
merumedia Spain
-
aaditya20078 India
-
bappydesign Bangladesh
-
luckytruong Canada
-
tuanzrahim Sri Lanka
-
aaditya20078 India
-
GeorgeOrf Greece
-
bappydesign Bangladesh
-
tuanzrahim Sri Lanka
-
merumedia Spain
-
merumedia Spain
-
TeddyEdison United Kingdom
-
TeddyEdison United Kingdom
-
Dedijobs Indonesia
-
odiman Indonesia
-
odiman Indonesia
Public Clarification Board
How to get started with contests
-
Post Your Contest Quick and easy
-
Get Tons of Entries From around the world
-
Award the best entry Download the files - Easy!