Freelancer: nairadityaa
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Wax Melt Label

I've read the brief carefully and included all the elements described. I've used the primary colors from the existing products and changed the layout of the description of the products to make it look more minimal. Added the background spheres (looks like bubbles) to give the label a more appealing look. Also tried using the scent as the background and different layouts and alignments for the label. Would love to get feedback from you on what could be improved. Thank you!


                                                                                                            Contest Entry #                                        25
                                     for                                         Candle company needs a new label design for a new product line

Public Clarification Board

  • nairadityaa
    nairadityaa
    • 2 months ago

    You can also reach out to me on my profile and we can discuss about the variations you want for the design and we can get the label work done. Looking forward to it

    • 2 months ago
  • ephil1986
    Contest Holder
    • 2 months ago

    There is a lot of space here.

    Can we use the "Tin Top" label here? So, have the Scent Number large, like on the Tin Top, in the middle here. Make it slightly crooked like the current label design.

    I'd like to see you expand that idea further and cone up with a few different variations with this revision and the other revisions indicated in the annotations.

    • 2 months ago
    1. nairadityaa
      nairadityaa
      • 2 months ago

      I can make the entire description on the bottom same s the font you've used in your products and then incorporate the large scent number you've used on the Tin Top label right in the centre of the label.
      I'll just deconstruct the elements that you already use in your products and align them in a vertical way so that design is consistent among all the products from your brand.
      I'm genuinely interested in working with you and I hope you revert back. Thank you!

      • 2 months ago
  • ephil1986
    Contest Holder
    • 2 months ago

    Hi! Thank you for your entry. I think you've showed the most promise as I can see you actually tried and put forth some effort to keep this consistent with our branding. It still needs a good bit of revising, such as correct fonts, but I do think you understand the overall concept and do have some knowledge of design.

    Please review my annotations. I'm wondering if you were unable to access the source files for our existing labels. There is a link in the Google Doc that you should be able to access. Those links are to download the source files of our existing labels. There you can see exactly what fonts and source graphics you need to incorporate into the design.

    There should be a link to 3 source files. 1. Our Tumbler Labels. 2. Our Tin Tops. 3. Our Tin Front labels. In these files you will have all of the approved fonts, colors, patterns, logos, etc so you don't have to attempt to recreate. If you're unable to access these files, please let me know so I can be sure you have them.

    • 2 months ago
    1. nairadityaa
      nairadityaa
      • 2 months ago

      Thank you for all the feedback given. I agree that the design doesn't completely align with your existing line of products and I've noted down all these comments and I'l come up with a bunch of variations following all the points you've mentioned.
      As the contest is closed I won't be able to send more entries in here, so, would you like to take this further in your email address that you've mentioned in your creative brief?
      Waiting for your reply, thank you!

      • 2 months ago
  • ephil1986
    Contest Holder
    • 2 months ago

    Font is incorrect.

    • 2 months ago
  • ephil1986
    Contest Holder
    • 2 months ago

    Logo looks good and I like the placement at the top.

    • 2 months ago
  • ephil1986
    Contest Holder
    • 2 months ago

    Font is incorrect. Please use the correct fonts which are included in the source file documents.

    • 2 months ago
  • ephil1986
    Contest Holder
    • 2 months ago

    1. Any lines need to be on brand. You will see in the label source files the way we layout text and the lines are always our black color. I like lines as is helps separate and group information. This just needs to mimic the way we use lines and boxes in our current labels. You can download the source files and even copy and paste to assure you are using the correct line color, layout and stroke thickness.

    • 2 months ago
  • ephil1986
    Contest Holder
    • 2 months ago

    1. This should be the Numberpile font. Please, again, review our label source files for the correct font and color combinations for scents.

    2. Also, the scent Number should always be slightly crooked, like it's been hand stamped on. Again, you can see the way we layout our existing labels in the source files which can be downloaded from the link provided in the Google Doc.

    3. The Scent Number and Scent name work together and should complement each other in terms of color and should be either stacked or side by side in the label. The Number and the Scent Name are the MOST important thing about the label besides the logo. They should be BIG and BOLD and eye catching.

    • 2 months ago
  • ephil1986
    Contest Holder
    • 2 months ago

    The fonts don't looks quite right. Please check and download the fonts in the label template file. The link to the source files of our existing labels in the Design Brieft Document.

    • 2 months ago
  • ephil1986
    Contest Holder
    • 2 months ago

    1. I like the creativity here and color, but let's make this black. Be sure you reference the Dropbox Files to find our "on brand" black. All of the text, for example, on the label templates are in our approved black color.

    2. I like the "bubbles" however let's remove it for now.

    • 2 months ago

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