I noticed the bounce rate on my bounce rate is really high. It is currently at 86%. How do I decrease this number?1 likes
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These are the best ways to reduce your bounce rate:
1. Improve your content's readability.
2. Avoid pop-ups - it will disrupt and damage user experience.
3. Create a compelling Call-ti-Action.
4. Improve the story telling element of your website- it helps your visitors to stay engaged.
5. Keep your website fresh with the right content.
6. Target keywords with greater traffic value.
7. Attract the right visitors to your website, avoid attracting wide range of visitors.
8. Write attractive and compelling Meta Descriptions for Search users.
9. Create multiple landing pages for high volume keywords. It also increases your search CTR.
10. Increase your website speed or in other words page load time.
11. Make sure to set your external links to open in new window rather than opening in the same window.
12. Make your website responsive and mobile friendly.
13. Show credibility of the content published in your website with relevant sources.
Decreasing the bounce rate of your website is a difficult task, because the bounce rate does depend on the content and type of your website. For example, if you have a blog, then most probably people navigating your website will go directly to your posts' pages (if they found the link to your blog post in a search engine). They will read the content and close the page. This will generate a high bounce rate score, but it does not mean that your website is not popular or your blog posts are not read.
There are some tricks which can help to decrease the bounce rate. First, you should specify very clear meta tags in your website and webpage headers, so search engines can clearly categorize your website. In many cases users leave a website because they don't find what they are looking for in a couple of minutes, so it is important to design your website in a way that users can easily find content or products or services or whatever your website is about. When designing, try to apply the "unwritten standards of web", like if there is search on your page, this should be in the upper right corner. If you have multiple pages on your website and you have a menu structure, make sure its at the top and always visible and navigable.
Since more and more people have smartphones and people do browse and read a lot on their phones, it is a must for your website to have a responsive layout.
A high bounce rate is never a good thing, which is why it's in your best interest to reduce it. There are several strategies that you can implement to decrease your website's high bounce rate. Here they are:
o Create better landing pages if you want to reduce your bounce rate. Your landing pages should provide the right message and solution to your visitors' problems. The content should create an interest in other products that you have to offer. Always include a strong and prominent call to action that will encourage your site visitors to take the required action.
o Invest in better key words if you want to lower your bounce rate. It could be that the keywords that you use to attract visitors to your site are not the right ones. That could by why the visitors who show up to your site are leaving in large numbers. So take time to identify your target market and the keywords that they tend to use to search for information. Create content revolving around your new keywords and make sure it's relevant and interesting enough to make visitors pay attention to what your site has to offer.
o Optimize your website for internet users. Start by creating good quality content that is easily to scan. Make sure that your website is navigable and appealing to your audience. Also create a mobile-friendly version of your website that will keep your mobile visitors interested for long periods of time. Reduce distractions such as pop-ups and excessive number of calls-to-action and enhance website loading speeds.
Make sure you implement positive changes until your bounce rate is lower than 50%.
Before anything else, you have to understand that there are instances where a high bounce rate can be easily explained. If your site is designed to simply provide information (like Wikipedia, for example), where people can get what they need from a single page, they may not feel the need to visit any of your other pages.
Otherwise, you may need to reexamine your content strategy. Do you have compelling calls to action, or reasons for the visitor to click on your other links? Did you make sure that your page delivered on what you promised your visitors? Is your site easy to use or navigate?
It's just the nature of a free Internet. If people can get what they need off a better site, that's a good enough reason to leave. You might want to check out your competition.
If your website and inner pages are tightly relevant to a niche, bounce rate should be low. In addition, An attractive, User friendly website with proper Clear Structure and Call to Action helps.0 likes
I would suggest you to verify first of all keywords consistency. Usually this happens when we look for something through web search engine and we land on pages that do not answer to my search.
I hope this help you.