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How does Facebook re-targeting work?

asked by Omar in 80 days

I've heard that re-targeting works really well, but I want to know how it actually works?

Is it hard to set up? Do you have any tips for a small business with a budget of $100 per week?

Thanks!

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5 Answers

seantdj
seantdj
answered 8 months ago
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Facebook retargeting is based on a traditional marketing concept that involves selling, or "targeting", people who are likely to be interested in your product. In digital marketing terms, that means pushing relevant ads or content to people who have already visited your website.

It's actually more effective for marketers who have a limited budget since it only pushes the ads to users who are already likely to be interested, and Facebook has options for further limiting the audience. The difficulty lies in how well you can follow directions--you don't have to understand coding--since Facebook already published an easy step-by-step here: https://www.facebook.com/business/a/online-sales/custom-audiences-website

If you want to learn about options for limiting or drilling down to specific audiences, check out this guide: http://www.socialmediaexaminer.com/retarget-content-to-facebook-custom-audiences/

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Makeyna
Makeyna
answered 8 months ago
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Basically, re-targeting is similar to re-marketing. The thinking behind this concept is that, buyers rarely make a purchase the first time they come across an offer. Therefore, you have to understand the audience, competition, pricing, market offerings, among others to carefully craft the perfect pitch so that when they come across your offer in future, they will be hooked. For website audiences, it is all in the content that targets your website's previous visitors. This is simply done by adding visitors to a custom audience list on the Facebook Ads Manager. This group is then targeted in the re-targeting campaign. You can easily choose an audience because you cannot re-target everyone who visits your site.

Your company's Facebook page is the best place to find audience for re-targeting. It is simple; as you create your Facebook ad, just opt to target your page's fans. This way, you stand a high chance of realizing higher sales than acquiring fresh leads. You can also re-target email subscribers, this will need an excel file of all emails of your subscribers. You can then create a custom audience. Finally, you can also target people with shared demographics. Look-alike audiences are highly recommended because if an offer suits the needs of one, it sure may just meet the needs of others as well. With Facebook re-targeting, you are on top of your game and your ads will be more useful. I hope this one helps.

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