An Introduction to Internet Marketing

 

Internet marketing is any form of marketing that is Web-based, and is used mostly to enhance online sales of products and services by creating awareness among Internet users. While it uses an online platform, this method of marketing is also used to boost sales offline. Online marketing and digital marketing are names commonly used to refer to Internet marketing. Here's a quick guide just to introduce you to this world.

Internet Marketing Participants

In order for a product or service to be marketed successfully to potential consumers online, all the participants must effectively work together. Some of them include:

1.       The Advertiser

The advertiser is usually the owner of the product to be marketed. The advertiser will provide the advert that is to be shown to Internet users for marketing purposes.This participant is the client, and is the entity that pays for the marketing efforts.

If you own a business product or service that you want to market, then you fall in this category.

2.       The Publisher

The publisher is usually the owner of the platform on which the online advertisement is to be displayed. Publishers are responsible for integrating the provided advert into the content on his platform.

If you own a blog or any otheronline platform on which you have your own content, you are a potential publisher.

3.       Advertising Agency

An advertising agency is the participant in charge of creating the advertisements that will be displayed by the publisher on behalf of the advertisers.

If you are in the business of creating written content for marketing or graphic designs to create awareness of a certain brand, you fall under the advertising agency category. If you operate a company that outsources such services, you also fall in this category.

4.       Affiliate Marketer

The affiliate marketer is another major participant that enhances the online marketing efforts. This participant will be responsible for promoting the products of the advertisers. In return for the promotional efforts, the affiliate marketer will get a commission if sales are generated directly or indirectly.

If you create content on forums, blogs, and revenue sharing sites to help boost sales of a certain product, you are an affiliate marketer. Depending on how effective you are, this online marketing job can be an easy way to earn because it does not require you to have your own products to sell.

Internet Marketing Business Models

Internet marketing can be done using four major business models. If you are a business owner, you can combine two or more business models to boost sales and generate higher revenues.

1.       Local search model

The local search business model is a marketing model that relies on organic traffic coming from search engines. If your business is optimized for search, based on your business niche and location, this model of marketing can significantly help salesefforts.

2.       Affiliate marketing model

The affiliate marketing business model relies heavily on a third party to help promote the products to be advertised to the masses. With this model, you can generate high revenues if you provide a decent commission to those who help sell your products.

3.       Lead-based model

You can opt to obtain leads, which represent people who are amenable to buying your products. These leads usually consist of people who have provided contact information that will allow you to market new products as soon as they come into the market.

4.       E-commerce model

The e-commerce model is heavily dependent on marketing the right products to consumers who purchase online. If you intend to use this business model, you should have a very good CRM system to enable you to study buying trends of online customers

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